Steamer
Steamer clears our launch bar: a $5.0M/yr market growing +48.1% this quarter with returns at 2.4%.
Flapen Score
Is Steamer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Steamer is a £5.0M/yr Amazon United Kingdom market (4.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Launch it — 70/100.
Steamer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +48.1% over the last 90 days and 4.8% of searches end in a purchase.
£5.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 37 products
Top Steamer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BEAUTURAL Portable Handheld Steamer
- Price
- £17.58
- Rating
- 4.3/5
- Reviews
- 12,444
- Age
- 9y ago
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 2,810
- Age
- 3y ago
Russell Hobbs Steam Genie 2in1 Handheld Clothes Steamer with Ironing Option Ready to Use in 1m Power Indicator 150ml Removable Tank 3 Attachments 10m Steam Time 1400-1700W 28370
- Price
- £29.44
- Rating
- 4.2/5
- Reviews
- 1,554
- Age
- 4y ago
Tefal Pure Pop Slim Handheld Clothes Steamer No Ironing Board Needed Ready to Use in 15 Seconds 70ml Detachable Water Tank Travel Iron Garment Steamer Pink DT2023
- Price
- £25.08
- Rating
- 4.3/5
- Reviews
- 2,105
- Age
- 1y ago
Steam Iron Travel Steamer with LCD Screen 10S Fast Heat-up 2000W Steamer Clothing with 180 Rotatable Handle Portable Handheld Clothes Steamer 3 Steam Levels for Travel Home Office (White)
- Price
- £20.19
- Rating
- 4.3/5
- Reviews
- 1,114
- Age
- 2y ago
Trending
90-day click momentum
Clothes Steamer Garment Steamer for Wrinkle Removal 20s Fast Heat Detachable 110ml Water Tank Portable Handheld Steam Clothing for Home Office Travel
- Price
- £24.73
- Rating
- 4.9/5
- Reviews
- 46,210
- Age
- 8mo ago
Handheld Steamer for Clothes Clothes Steamer with Large 360ml Water Tank Fast Wrinkle Remover Portable Garment Steamer Ideal for Home Office Travel (White)
- Price
- £19.09
- Rating
- 4.4/5
- Reviews
- 1,254
- Age
- 8mo ago
Clothes Steamer Powerful 1800W Handheld Steamer Clothing Detachable 400ml Water Tank 20S Fast Heat-up for Wrinkle Removal Portable Garment Steamer
- Price
- £23.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 4mo ago
Steam Presses Portable Clothes Steamer Handheld FMK Garment Steamer For Clothes & Steamer Clothing With Tank Travel Steamers For Clothes For Travel Curtain Dress Vertical
- Price
- £26.16
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 7mo ago
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 2,810
- Age
- 3y ago
Newest
by launch dateClothes Steamer Powerful 1800W Handheld Steamer Clothing Detachable 400ml Water Tank 20S Fast Heat-up for Wrinkle Removal Portable Garment Steamer
- Price
- £23.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 4mo ago
Steam Presses Portable Clothes Steamer Handheld FMK Garment Steamer For Clothes & Steamer Clothing With Tank Travel Steamers For Clothes For Travel Curtain Dress Vertical
- Price
- £26.16
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 7mo ago
Clothes Steamer Garment Steamer for Wrinkle Removal 20s Fast Heat Detachable 110ml Water Tank Portable Handheld Steam Clothing for Home Office Travel
- Price
- £24.73
- Rating
- 4.9/5
- Reviews
- 46,210
- Age
- 8mo ago
Handheld Steamer for Clothes Clothes Steamer with Large 360ml Water Tank Fast Wrinkle Remover Portable Garment Steamer Ideal for Home Office Travel (White)
- Price
- £19.09
- Rating
- 4.4/5
- Reviews
- 1,254
- Age
- 8mo ago
Sundu Clothes Steamer Portable 2 In 1 Travel Steamer Iron 15s Fast Heat-up 4 Modes LED Display 20 Minutes of Continuous Ironing Handheld Garment Steamer for Travel and Home
- Price
- £25.89
- Rating
- 4.3/5
- Reviews
- 957
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
447
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
44%
Top 20: 82%
Open market
18%
- BEAUTURAL22%
- PHILIPS18%
- Russell Hobbs15%
- Tefal14%
- Rolipo7%
- Exsivemy5%
- Open — no brand owns it (10 brands, 18%)
Steamer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.0×
Top Steamer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- clothes steamer1.1M/yr
- steamer1.1M/yr
- steamer clothing417K/yr
- travel steamer for clothes193K/yr
- clothes steamer handheld197K/yr
- garment steamer158K/yr
- travel steamer112K/yr
- handheld steamer for clothes117K/yr
- hand held steamer137K/yr
- hand held steamers for clothes85K/yr
What reviews say buyers love and hate about Steamer
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“easy to handle”
“The quality is amazing and quite compact”
“GOOD VALUE”
“Heats up in less than a minute”
“Works brilliantly”
What buyers complain about
71% of reviews“Broke after one use”
“Hardly works”
“heavier than anticipated”
“Leaking”
“Poor performance”
Steamer return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Steamer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
