Steamer
PassSteamer scores 70 out of 100, a Pass. Shoppers spend $5.0M a year here, search demand grew +48.1% this quarter, and returns run at 2.4% of orders.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £5.0M/yr4.2M searches / yr
- 90-day growth
- +48.1%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 447 sellers
Flapen Score
Steamer against its category
The dotted line is the Home & Garden average. Past it, Steamer is stronger. Inside it, weaker.
Market
The Steamer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steamer 4.2M times last year and spent an estimated £5.0M. The top 5 brands take 77% of clicks. Demand peaks in Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.0M a year.
- Searches, last 12 months
- 4.2M
- Growth, 90 days vs prior 90
- +48.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £5.0Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- clothes steamer1.1M searches a year
02 · Price
A sale here is worth £25.01.
Listings sell for £25.01 on average, from £11.62 to £96.51. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £25.01 that is £75K to £100K a year per listing.
- Average price
- £25.01inside the $15 to $100 sweet spot
- Price range
- £11.62–£96.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £75K–£100K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #15 within Irons, Steamers & Accessories. It carries 4,516 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #15in Irons, Steamers & Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,516per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 9 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Steamer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BEAUTURAL Portable Handheld Steamer
- Price
- £17.58
- Rating
- 4.3/5
- Reviews
- 12,444
- Age
- 9y ago
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 2,810
- Age
- 3y ago
Russell Hobbs Steam Genie 2in1 Handheld Clothes Steamer with Ironing Option Ready to Use in 1m Power Indicator 150ml Removable Tank 3 Attachments 10m Steam Time 1400-1700W 28370
- Price
- £29.44
- Rating
- 4.2/5
- Reviews
- 1,554
- Age
- 4y ago
Tefal Pure Pop Slim Handheld Clothes Steamer No Ironing Board Needed Ready to Use in 15 Seconds 70ml Detachable Water Tank Travel Iron Garment Steamer Pink DT2023
- Price
- £25.08
- Rating
- 4.3/5
- Reviews
- 2,105
- Age
- 1y ago
Steam Iron Travel Steamer with LCD Screen 10S Fast Heat-up 2000W Steamer Clothing with 180 Rotatable Handle Portable Handheld Clothes Steamer 3 Steam Levels for Travel Home Office (White)
- Price
- £20.19
- Rating
- 4.3/5
- Reviews
- 1,114
- Age
- 2y ago
Trending
90-day click momentum
Clothes Steamer Garment Steamer for Wrinkle Removal 20s Fast Heat Detachable 110ml Water Tank Portable Handheld Steam Clothing for Home Office Travel
- Price
- £24.73
- Rating
- 4.9/5
- Reviews
- 46,210
- Age
- 8mo ago
Handheld Steamer for Clothes Clothes Steamer with Large 360ml Water Tank Fast Wrinkle Remover Portable Garment Steamer Ideal for Home Office Travel (White)
- Price
- £19.09
- Rating
- 4.4/5
- Reviews
- 1,254
- Age
- 8mo ago
Clothes Steamer Powerful 1800W Handheld Steamer Clothing Detachable 400ml Water Tank 20S Fast Heat-up for Wrinkle Removal Portable Garment Steamer
- Price
- £23.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 4mo ago
Steam Presses Portable Clothes Steamer Handheld FMK Garment Steamer For Clothes & Steamer Clothing With Tank Travel Steamers For Clothes For Travel Curtain Dress Vertical
- Price
- £26.16
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 7mo ago
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 2,810
- Age
- 3y ago
Newest
by launch dateClothes Steamer Powerful 1800W Handheld Steamer Clothing Detachable 400ml Water Tank 20S Fast Heat-up for Wrinkle Removal Portable Garment Steamer
- Price
- £23.34
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 4mo ago
Steam Presses Portable Clothes Steamer Handheld FMK Garment Steamer For Clothes & Steamer Clothing With Tank Travel Steamers For Clothes For Travel Curtain Dress Vertical
- Price
- £26.16
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 7mo ago
Clothes Steamer Garment Steamer for Wrinkle Removal 20s Fast Heat Detachable 110ml Water Tank Portable Handheld Steam Clothing for Home Office Travel
- Price
- £24.73
- Rating
- 4.9/5
- Reviews
- 46,210
- Age
- 8mo ago
Handheld Steamer for Clothes Clothes Steamer with Large 360ml Water Tank Fast Wrinkle Remover Portable Garment Steamer Ideal for Home Office Travel (White)
- Price
- £19.09
- Rating
- 4.4/5
- Reviews
- 1,254
- Age
- 8mo ago
Sundu Clothes Steamer Portable 2 In 1 Travel Steamer Iron 15s Fast Heat-up 4 Modes LED Display 20 Minutes of Continuous Ironing Handheld Garment Steamer for Travel and Home
- Price
- £25.89
- Rating
- 4.3/5
- Reviews
- 957
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
447
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
44%
Top 20: 82%
Open market
18%
- BEAUTURAL22%
- PHILIPS18%
- Russell Hobbs15%
- Tefal14%
- Rolipo7%
- Exsivemy5%
- Open — no brand owns it (10 brands, 18%)
Demand
Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.0×
Search terms
Top Steamer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clothes steamer1.1M/yr
- steamer1.1M/yr
- steamer clothing417K/yr
- travel steamer for clothes193K/yr
- clothes steamer handheld197K/yr
- garment steamer158K/yr
- travel steamer112K/yr
- handheld steamer for clothes117K/yr
- hand held steamer137K/yr
- hand held steamers for clothes85K/yr
Reviews and returns
What reviews say buyers love and hate about Steamer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after one use
Stopped working after a few uses
Doesn't last
Hardly works
Barely works
Doesnt work
heavier than anticipated
Its a little heavy for me
Also quite heavy
Leaking
leaks water everywhere
leaks water
Poor performance
Low quality
Cheap rubbish
Love
easy to handle
Easy to Carry
Ease of use
The quality is amazing and quite compact
So good product 100% satisfying
Excellent product
GOOD VALUE
Excellent value for money
Excellent value
Heats up in less than a minute
Heats quickly
Quick heating
Works brilliantly
Serves its purpose
Very effective
Return
2.4% Return rate 16% Fixable by listing
Hardly works
Barely works
Doesnt work
heavier than anticipated
Its a little heavy for me
Also quite heavy
The cord is too short
It is small
a little bit bigger than I expected
Leaking
leaks water everywhere
leaks water
it suddenly stopped heating up which was very disappointing
will not heat up
Too hot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steamer questions
Answered from the same tracked data.