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Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£20.54avg listing price — sweet spot $15–$100
Price range
Great£6.23–£116.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£428K£428K/yr · 393K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad5,026.32avg incumbent reviews — the moat a new listing must climb