Pool Filter
Pool Filter shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Pool Filter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pool Filter is a £428K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.
Pool Filter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved >1,000% over the last 90 days and 5.3% of searches end in a purchase.
£428K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Pool Filter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bestway | Pool Filter Cartridge Type I 2 Pack Cartridges Filter for Cleaner and Healthier Pool Water Replacement Filter for Hot Tubs and Pools
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 28,312
- Age
- 2y ago
Mscomft For Bestway Size I Filter Cartridge for Pools for Bestway Swimming Pool Easy Set Filter Cartridge Replacement (4 PCS)
- Price
- £16.58
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 6y ago
Bestway Filter Pump Above Ground Pool Swimming Pool Accessory 3 028 L
- Price
- £40.70
- Rating
- 3.8/5
- Reviews
- 345
- Age
- 2y ago
Mallez Type I Filter Cartridge for Bestway Swimming Pool Replacement Filter Cartridge for Inflatable Swimming Pool 3.1 x 3.5 Inch Pack of 4
- Price
- £13.94
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 1y ago
SUDS-ONLINE For Bestway Size I Filter Cartridge for Pools for Bestway Swimming Pool Easy Set Filter Cartridge Replacement for size 1 (2 white)
- Price
- £8.90
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 4y ago
Trending
90-day click momentum
Summer Waves Type I Filter Cartidges for Small Swimming Pools 2 Pack
- Price
- £9.09
- Rating
- 3.6/5
- Reviews
- 77
- Age
- 5y ago
woejgo Pool Filter Type I Filter Cartridges for Size 1 Size I Filter Cartridge for Pools Inflatable Pool Filter Easy Installation 3.06 x 3.52 Inch (4 Pack)
- Price
- £15.26
- Rating
- 4.4/5
- Reviews
- 605
- Age
- 5y ago
SPLASH! Pool Pump Filter Cartridges - Pack of 4 Hot Tub Filter Replacement for 300 Gal/H Pumps Durable PET Spa Filters for Hot Tubs - Easy Clean & Reusable Hot Tub Filters (4-Pack 300 Gal/H)
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 2mo ago
Splosh Compatible With Bestway Size I Filter Cartridges For Pools
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2mo ago
Evoio 800 Gallons Pool Filter Pump Above Ground Swimming Pool Filter Cartridge Pump Electric Pool Water Pump Filter for Pools Sand Cleaning Tool Set with 1 Pool Filter Cartridge
- Price
- £52.71
- Rating
- 4.2/5
- Reviews
- 723
- Age
- 4y ago
Newest
by launch dateSplosh Compatible With Bestway Size I Filter Cartridges For Pools
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2mo ago
SPLASH! Pool Pump Filter Cartridges - Pack of 4 Hot Tub Filter Replacement for 300 Gal/H Pumps Durable PET Spa Filters for Hot Tubs - Easy Clean & Reusable Hot Tub Filters (4-Pack 300 Gal/H)
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 2mo ago
Denash 330 Gallons Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump High Efficiency Cartridge Electric Pool Filter for Above Ground Pools
- Price
- £22.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Mallez Type I Filter Cartridge for Bestway Swimming Pool Replacement Filter Cartridge for Inflatable Swimming Pool 3.1 x 3.5 Inch Pack of 4
- Price
- £13.94
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 1y ago
Bestway 950 gal Sand Filter Pump Above Ground Pool Sand Filter Compatible with Filter Balls
- Price
- £116.02
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
89
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
16%
- Bestway42%
- Mscomft13%
- SUDS-ONLINE9%
- Mallez9%
- Intex6%
- LIVIVO5%
- Open — no brand owns it (12 brands, 16%)
Pool Filter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 166.6×
Top Pool Filter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pool filter155K/yr
- bestway pool filter93K/yr
- swimming pool filter31K/yr
- pool filters18K/yr
- pool filter cartridge19K/yr
- best way pool filter12K/yr
- bestway filter9K/yr
- filter for swimming pool7K/yr
- bestway filter cartridge7K/yr
- type 1 pool filter7K/yr
What reviews say buyers love and hate about Pool Filter
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good value for money”
“Fit fine”
“Good filter”
“Great product and good seller”
“Does the job”
What buyers complain about
66% of reviews“Don't last”
“Filters made it difficult for the pump to pull water through”
“Cheap and useless”
“They where to big”
“This feels so flimsy”
Pool Filter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pool Filter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
