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Pool Filter

Pass

Pool Filter scores 70 out of 100, a Pass. Shoppers spend an estimated $428K a year here, search demand grew >1,000% this quarter, and an estimated 0.6% of orders come back.

Filters Trending
Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£428K/yr393K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
50%top-5 click share · 18 brands · 89 sellers

Flapen Score

Pool Filter against its category

The dotted line is the Home & Garden average. Past it, Pool Filter is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Filter 393K times last year and spent an estimated £428K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £428K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.3%
Market size, estimated
£428Ka year
Peak month
July166.6× the quietest month
Top search term
pool filter155K searches a year

02 · Price

A sale here is worth £20.54.

Listings sell for £20.54 on average, from £6.23 to £116.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £20.54 that is £15K to £21K a year per listing.

Average price
£20.54inside the $15 to $100 sweet spot
Price range
£6.23–£116.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£21K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #51 within Pools, Hot Tubs & Supplies. It carries 5,026 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
74%
Out of stock, average day
5.7%
Average rank
#51in Pools, Hot Tubs & Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,026per listing
Listings tracked
31

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pool Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

89

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 90%

Open market

16%

  • Bestway42%
  • Mscomft13%
  • SUDS-ONLINE9%
  • Mallez9%
  • Intex6%
  • LIVIVO5%
  • Open — no brand owns it (12 brands, 16%)

Demand

Pool Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 166.6×

Search terms

Top Pool Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pool filter155K/yr
  • bestway pool filter93K/yr
  • swimming pool filter31K/yr
  • pool filters18K/yr
  • pool filter cartridge19K/yr
  • best way pool filter12K/yr
  • bestway filter9K/yr
  • filter for swimming pool7K/yr
  • bestway filter cartridge7K/yr
  • type 1 pool filter7K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Filter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
11%of negative reviews mention “Durability”
0.6%of orders come back
“Don't last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pool Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data