Pool Filter
PassPool Filter scores 70 out of 100, a Pass. Shoppers spend $428K a year here, search demand grew >1,000% this quarter, and returns run at 0.6% of orders.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £428K/yr393K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 89 sellers
Flapen Score
Pool Filter against its category
The dotted line is the Home & Garden average. Past it, Pool Filter is stronger. Inside it, weaker.
Market
The Pool Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Filter 393K times last year and spent an estimated £428K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £428K a year.
- Searches, last 12 months
- 393K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £428Ka year
- Peak month
- July166.6× the quietest month
- Top search term
- pool filter155K searches a year
02 · Price
A sale here is worth £20.54.
Listings sell for £20.54 on average, from £6.23 to £116.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £20.54 that is £15K to £21K a year per listing.
- Average price
- £20.54inside the $15 to $100 sweet spot
- Price range
- £6.23–£116.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £15K–£21K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #51 within Pools, Hot Tubs & Supplies. It carries 5,026 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 74%
- Out of stock, average day
- 5.7%
- Average rank
- #51in Pools, Hot Tubs & Supplies
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,026per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pool Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bestway | Pool Filter Cartridge Type I 2 Pack Cartridges Filter for Cleaner and Healthier Pool Water Replacement Filter for Hot Tubs and Pools
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 28,312
- Age
- 2y ago

Mscomft For Bestway Size I Filter Cartridge for Pools for Bestway Swimming Pool Easy Set Filter Cartridge Replacement (4 PCS)
- Price
- £16.58
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 6y ago

Bestway Filter Pump Above Ground Pool Swimming Pool Accessory 3 028 L
- Price
- £40.70
- Rating
- 3.8/5
- Reviews
- 345
- Age
- 2y ago

Mallez Type I Filter Cartridge for Bestway Swimming Pool Replacement Filter Cartridge for Inflatable Swimming Pool 3.1 x 3.5 Inch Pack of 4
- Price
- £13.94
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 1y ago

SUDS-ONLINE For Bestway Size I Filter Cartridge for Pools for Bestway Swimming Pool Easy Set Filter Cartridge Replacement for size 1 (2 white)
- Price
- £8.90
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 4y ago
Trending
90-day click momentum
Summer Waves Type I Filter Cartidges for Small Swimming Pools 2 Pack
- Price
- £9.09
- Rating
- 3.6/5
- Reviews
- 77
- Age
- 5y ago

woejgo Pool Filter Type I Filter Cartridges for Size 1 Size I Filter Cartridge for Pools Inflatable Pool Filter Easy Installation 3.06 x 3.52 Inch (4 Pack)
- Price
- £15.26
- Rating
- 4.4/5
- Reviews
- 605
- Age
- 5y ago

SPLASH! Pool Pump Filter Cartridges - Pack of 4 Hot Tub Filter Replacement for 300 Gal/H Pumps Durable PET Spa Filters for Hot Tubs - Easy Clean & Reusable Hot Tub Filters (4-Pack 300 Gal/H)
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 2mo ago

Splosh Compatible With Bestway Size I Filter Cartridges For Pools
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2mo ago

Evoio 800 Gallons Pool Filter Pump Above Ground Swimming Pool Filter Cartridge Pump Electric Pool Water Pump Filter for Pools Sand Cleaning Tool Set with 1 Pool Filter Cartridge
- Price
- £52.71
- Rating
- 4.2/5
- Reviews
- 723
- Age
- 4y ago
Newest
by launch date
Splosh Compatible With Bestway Size I Filter Cartridges For Pools
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2mo ago

SPLASH! Pool Pump Filter Cartridges - Pack of 4 Hot Tub Filter Replacement for 300 Gal/H Pumps Durable PET Spa Filters for Hot Tubs - Easy Clean & Reusable Hot Tub Filters (4-Pack 300 Gal/H)
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 2mo ago

Denash 330 Gallons Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump High Efficiency Cartridge Electric Pool Filter for Above Ground Pools
- Price
- £22.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Mallez Type I Filter Cartridge for Bestway Swimming Pool Replacement Filter Cartridge for Inflatable Swimming Pool 3.1 x 3.5 Inch Pack of 4
- Price
- £13.94
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 1y ago

Bestway 950 gal Sand Filter Pump Above Ground Pool Sand Filter Compatible with Filter Balls
- Price
- £116.02
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
89
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
16%
- Bestway42%
- Mscomft13%
- SUDS-ONLINE9%
- Mallez9%
- Intex6%
- LIVIVO5%
- Open — no brand owns it (12 brands, 16%)
Demand
Pool Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 166.6×
Search terms
Top Pool Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool filter155K/yr
- bestway pool filter93K/yr
- swimming pool filter31K/yr
- pool filters18K/yr
- pool filter cartridge19K/yr
- best way pool filter12K/yr
- bestway filter9K/yr
- filter for swimming pool7K/yr
- bestway filter cartridge7K/yr
- type 1 pool filter7K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Filter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Don't last
Broke in less then 2 weeks
Broken
Filters made it difficult for the pump to pull water through
Filters are cheap
Didnt seem to do the job of keeping the water filtered at all
Cheap and useless
They're not as good as the originals
Poor quality
They where to big
Did not fit
Very short
This feels so flimsy
Not very powerful
Pump very weak
Love
Good value for money
Good price
Worth the money
Fit fine
Fits pool pump so ok
they fit the pump
Good filter
Filters as described and fit perfectly
This is a good quality filter
Great product and good seller
The build quality looks completely fine
Excellent product
Does the job
As described
Does what it says
Return
0.6% Return rate 77% Fixable by listing
They where to big
Did not fit
Very short
Filters made it difficult for the pump to pull water through
Filters are cheap
Didnt seem to do the job of keeping the water filtered at all
Didnt work
Doesnt work like its advertised
it doesn't work well
Don't last
Broke in less then 2 weeks
Broken
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Filter questions
Answered from the same tracked data.









