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Pool Filter

Pass

Pool Filter scores 70 out of 100, a Pass. Shoppers spend $428K a year here, search demand grew >1,000% this quarter, and returns run at 0.6% of orders.

Filters Trending
Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£428K/yr393K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
50%top-5 click share · 18 brands · 89 sellers

Flapen Score

Pool Filter against its category

The dotted line is the Home & Garden average. Past it, Pool Filter is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Filter 393K times last year and spent an estimated £428K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £428K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.3%
Market size, estimated
£428Ka year
Peak month
July166.6× the quietest month
Top search term
pool filter155K searches a year

02 · Price

A sale here is worth £20.54.

Listings sell for £20.54 on average, from £6.23 to £116.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £20.54 that is £15K to £21K a year per listing.

Average price
£20.54inside the $15 to $100 sweet spot
Price range
£6.23–£116.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£21K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #51 within Pools, Hot Tubs & Supplies. It carries 5,026 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
74%
Out of stock, average day
5.7%
Average rank
#51in Pools, Hot Tubs & Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,026per listing
Listings tracked
31

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pool Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

89

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

16%

  • Bestway42%
  • Mscomft13%
  • SUDS-ONLINE9%
  • Mallez9%
  • Intex6%
  • LIVIVO5%
  • Open — no brand owns it (12 brands, 16%)

Demand

Pool Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 166.6×

Search terms

Top Pool Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool filter155K/yr
  • bestway pool filter93K/yr
  • swimming pool filter31K/yr
  • pool filters18K/yr
  • pool filter cartridge19K/yr
  • best way pool filter12K/yr
  • bestway filter9K/yr
  • filter for swimming pool7K/yr
  • bestway filter cartridge7K/yr
  • type 1 pool filter7K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.11

Don't last

Broke in less then 2 weeks

Broken

Filtration11%+0.24

Filters made it difficult for the pump to pull water through

Filters are cheap

Didnt seem to do the job of keeping the water filtered at all

Quality-Overall10%

Cheap and useless

They're not as good as the originals

Poor quality

Size-Overall9%+0.64

They where to big

Did not fit

Very short

Strength7%−0.08

This feels so flimsy

Not very powerful

Pump very weak

Love

Value For Money18%+1.77

Good value for money

Good price

Worth the money

Size-Overall16%+0.64

Fit fine

Fits pool pump so ok

they fit the pump

Filtration15%+0.24

Good filter

Filters as described and fit perfectly

This is a good quality filter

Quality-Overall10%

Great product and good seller

The build quality looks completely fine

Excellent product

Advertised Vs Actual Product9%+1.08

Does the job

As described

Does what it says

Return

0.6% Return rate 77% Fixable by listing

Size-Overall73%█▆█▆▆▆

They where to big

Did not fit

Very short

Filtration6%▁█▁▃▃▃

Filters made it difficult for the pump to pull water through

Filters are cheap

Didnt seem to do the job of keeping the water filtered at all

Functionality-Overall6%▁▁▁▁▄█

Didnt work

Doesnt work like its advertised

it doesn't work well

Durability3%▁▁▁▁▃█

Don't last

Broke in less then 2 weeks

Broken

Defective Material/Parts2%▁▁▁▁▃█

FAQ

Common Pool Filter questions

Answered from the same tracked data.