76
paddling pool
Launch itA $4.2M/yr market growing >1,000% this quarter with returns at 0.6% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Market size
Incredible£4.2M£4.2M/yr · 12.4M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£43.70avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Bad4,529.37avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.48–£542.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale