Paddling Pool
PassPaddling Pool scores 76 out of 100, a Pass. Shoppers spend an estimated $4.2M a year here, search demand grew >1,000% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 76 / 100Top 1% of 5,777 Home & Garden niches · +25 vs the category median of 5176
- Market size
- £4.2M/yr12.4M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 23%top-5 click share · 39 brands · 328 sellers
Flapen Score
Paddling Pool against its category
The dotted line is the Home & Garden average. Past it, Paddling Pool is stronger. Inside it, weaker.
Market
The Paddling Pool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paddling Pool 12.4M times last year and spent an estimated £4.2M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 12.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.2M a year.
- Searches, last 12 months
- 12.4M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £4.2Ma year
- Peak month
- July108.3× the quietest month
- Top search term
- paddling pool3.8M searches a year
02 · Price
A sale here is worth £43.70.
Listings sell for £43.70 on average, from £2.48 to £542.35. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At £43.70 that is £55K to £66K a year per listing.
- Average price
- £43.70inside the $15 to $100 sweet spot
- Price range
- £2.48–£542.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £55K–£66K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #46 within Pools, Hot Tubs & Supplies. It carries 4,529 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 70%
- Out of stock, average day
- 11.8%
- Average rank
- #46in Pools, Hot Tubs & Supplies
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,529per listing
- Listings tracked
- 99
04 · Newcomers
15 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Paddling Pool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bestway 55028 Fill N Fun Above Ground Pool Blue 48 x 10 Inch
- Price
- £6.98
- Rating
- 4.2/5
- Reviews
- 9,965
- Age
- 12y ago
Intex Metal Frame Rectangular Swimming Pool 300 x 200 x 75cm Blue Above Ground Garden Pool for Kids and Family 3834L Water Capacity Puncture-Resistant 3-Ply Material Pump Not Included 28272NP
- Price
- £72.36
- Rating
- 4.6/5
- Reviews
- 32,616
- Age
- 15y ago
Bestway MAX Steel Pro Round Frame Swimming Pool with Filter Pump Grey 10 ft Multicolor BW56408GB-21
- Price
- £91.08
- Rating
- 4.4/5
- Reviews
- 2,223
- Age
- 6y ago
Intex 28270 Rectangular Pool without Filter Pump 220 x 150 x 60 cm blue
- Price
- £56.19
- Rating
- 4.6/5
- Reviews
- 32,616
- Age
- 14y ago
Intex 56475NP - Inflatable Swim Center Family Lounge 90 x 90 x 26 inches Multi-color
- Price
- £30.99
- Rating
- 4.0/5
- Reviews
- 19,516
- Age
- 18y ago
Trending
estimated 90-day click momentum
COOZi Paddling Pool 2M Large Inflatable Pool for Kids Toddlers & Adults Durable Outdoor Swimming Pools Rectangle Pools for Summer Fun
- Price
- £21.45
- Rating
- 4.2/5
- Reviews
- 1,025
- Age
- 4y ago
COOZi Paddling Pool 2.6M Large Inflatable Pool for Kids Toddlers & Adults Durable Outdoor Swimming Pools Rectangle Pools for Summer Fun
- Price
- £25.79
- Rating
- 4.2/5
- Reviews
- 1,025
- Age
- 4y ago
Splosh Inflatable Family Swimming Pool - Large 2m x 1.5m Rectangle Pool
- Price
- £21.12
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 2y ago
JML Starlyf Foldable Pool - Large Paddling Pool for Kids and Adults Fibermax Shell Quick-Drain Easy Clean System Portable Swimming Sets Up in Seconds No Inflation Needed Super 286cm x 167cm
- Price
- £82.59
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
SA Products Paddling Pool 2M Inflatable Swimming Pool Large PVC Rectangular Family Garden Pool for Kids & Adults Outdoor Summer Water Play Backyard with Repair Patches (197 x 145 x 51cm)
- Price
- £22.68
- Rating
- 4.2/5
- Reviews
- 470
- Age
- 3y ago
Newest
by launch dateJML Starlyf Foldable Pool - Large Paddling Pool for Kids and Adults Fibermax Shell Quick-Drain Easy Clean System Portable Swimming Sets Up in Seconds No Inflation Needed Super 286cm x 167cm
- Price
- £82.59
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
8ft Round Pool Cover Thick Swimming Pool Protector With Drawstring For All Round Above Ground Inflatable Pools Dustproof Waterproof Hot Tub Lid Easy Set 9.5ft Diamater fit for 8ft /244cm Pools
- Price
- £14.77
- Rating
- 3.1/5
- Reviews
- 68
- Age
- 1y ago
GALAXYER Inflatable Paddling Pool with Cartoon Prints 3 Rings Large Rectangular Family Swimming Center for Kids Toddlers Adult Indoor Outdoor Garden Swimming Pool 205 × 125 × 45 CM
- Price
- £38.25
- Rating
- 2.7/5
- Reviews
- 152
- Age
- 1y ago
INDUSTEX Foldable Swimming Pool -600L- PVC Garden Paddling Pool Portable Rectangular Outdoor Pool 180x110x50cm Easy Assembly Durable & Space-Saving Summer Family Pool
- Price
- £78.14
- Rating
- 4.0/5
- Reviews
- 410
- Age
- 1y ago
Sloosh Inflatable Swimming Pool for Adults with Seats 304.8 x 182.8 x 55.8cm Full-Sized Blow Up Durable Thickened Above Ground Family Pool Large Paddling Pool for Summer Water Party Garden Lawn Blue
- Price
- £67.42
- Rating
- 3.6/5
- Reviews
- 512
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
39 rising
Sellers
328
Est. top-5 brand share
71%
Top 20: 92%
Est. top-5 click share
23%
Top 20: 55%
Open market
26%
- Intex28%
- Bestway26%
- Splosh10%
- COOZI4%
- GALAXYER4%
- SA Products3%
Demand
Paddling Pool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 108.3×
Search terms
Top Paddling Pool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paddling pool3.8M/yr
- swimming pool3.1M/yr
- pool2.0M/yr
- paddling pool for kids971K/yr
- inflatable pool339K/yr
- kids pool283K/yr
- swimming pools281K/yr
- pools258K/yr
- paddling pool large161K/yr
- kids paddling pool164K/yr
Reviews and returns
What reviews say buyers love and hate about Paddling Pool
We read the reviews and the return reasons for every product selling here.
“Absolute garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddling Pool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data