57
moss killer for lawns
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.51avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£6.90–£42.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good810.45avg incumbent reviews — the moat a new listing must climb
Market size
Good£344K£344K/yr · 209K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-78.6%90-day search growth — must beat 0% to launch