Lawnmower
Lawnmower clears our launch bar: a $4.2M/yr market growing +51.2% this quarter with returns at 1.5%.
Flapen Score
Is Lawnmower profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lawnmower is a £4.2M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Lawnmower: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +51.2% over the last 90 days and 1.3% of searches end in a purchase.
£4.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 64 products
Top Lawnmower products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower 1500 W Cutting Width 36 cm Orange/black
- Price
- £84.66
- Rating
- 4.6/5
- Reviews
- 6,638
- Age
- 9y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
Bosch Corded Lawnmower UniversalRotak 34-410 (230 V cutting width: 34 cm 40-litre grass box with GrassCombs)
- Price
- £82.82
- Rating
- 4.2/5
- Reviews
- 629
- Age
- 1y ago
Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
- Price
- £58.91
- Rating
- 4.1/5
- Reviews
- 5,336
- Age
- 7y ago
Einhell Cordless Lawnmower with Battery and Charger 18V Power X-Change 33cm Cutting Width Brushless Motor 30L Grass Box 5 Cutting Heights GE-CM 18/33 Li Battery Lawn Mower
- Price
- £121.11
- Rating
- 4.3/5
- Reviews
- 7,104
- Age
- 6y ago
Trending
90-day click momentum
Flymo SimpliCompact 300 Wheeled Electric Lawnmower - 1000 W Motor 30 cm Cutting Width 30 Litre Grass Box Close Edge Cutting
- Price
- £58.17
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 3y ago
Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey
- Price
- £61.85
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 3y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago
Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago
Newest
by launch dateFlymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago
Electric Lawnmower 1200W Powerful Motor - 320mm Cutting Width - 3 Cutting Heights 25mm to 65mm - Ergonomic Folding Handle - 30L Collection Bag - Compact And Folding - Garden Tools
- Price
- £55.29
- Rating
- 3.6/5
- Reviews
- 118
- Age
- 1y ago
LawnMaster 1200W Electric Lawn Mower with 32cm cutting width ideal for small lawns. With 5 adjustable cutting heights and rear roller for striped finish 2 year guarantee
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 358
- Age
- 1y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
Bosch Corded Lawnmower UniversalRotak 34-410 (230 V cutting width: 34 cm 40-litre grass box with GrassCombs)
- Price
- £82.82
- Rating
- 4.2/5
- Reviews
- 629
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
140
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
27%
Top 20: 66%
Open market
29%
- Flymo31%
- Bosch15%
- Einhell13%
- VonHaus5%
- LawnMaster4%
- LiTHELi4%
Lawnmower demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.3×
Top Lawnmower search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lawnmower1.3M/yr
- lawn mower414K/yr
- cordless lawnmower434K/yr
- electric lawnmower125K/yr
- lawn mowers sale electric111K/yr
- lawnmower cordless110K/yr
- battery lawn mowers cordless91K/yr
- battery lawnmower85K/yr
- lawn mowers89K/yr
- mowers & outdoor power tools75K/yr
What reviews say buyers love and hate about Lawnmower
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Ease of use”
“Money well spent”
“Very good lightweight design”
“Excellent Product”
“Easy to assemble”
What buyers complain about
58% of reviews“Cheap quality”
“Battery life is very short”
“Broken after one use”
“Not very strong”
“Not easy to assemble”
Lawnmower return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lawnmower questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
