Lawnmower

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.2M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+51.2%

Conversion, latest week

1.3%

Market size, estimated

£4.2Ma year

Peak month

May12.3× the quietest month

Top search term

lawnmower1.3M searches a year

Listings sell for £101.02 on average, from £33.25 to £207.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £101.02 that is £51K to £76K a year per listing.

Average price

£101.02above the $15 to $100 sweet spot

Price range

£33.25–£207.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£51K–£76K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #46 within Mowers & Outdoor Power Tools. It carries 1,408 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

81%

Out of stock, average day

7.4%

Average rank

#46in Mowers & Outdoor Power Tools

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,408per listing

Listings tracked

64

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

14Amazon's first-year sales bar

Average brand age

40 months