lawnmower
Launch itA $4.2M/yr market growing +51.2% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible£4.2M£4.2M/yr · 3.3M searches
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£101.02avg listing price — sweet spot $15–$100
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,407.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay£33.25–£207.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, lawnmower is a £4.2M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lawnmower market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £4.0M–£5.1M
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 98%
- Out of stock
- 7.4%
- Avg brand age
- 40 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
140
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
27%
Top 20: 66%
Open market
29%
- Flymo31%
- Bosch15%
- Einhell13%
- VonHaus5%
- LawnMaster4%
- LiTHELi4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.3×
Top lawnmower search terms
- lawnmower1.3M/yr
- lawn mower414K/yr
- cordless lawnmower434K/yr
- electric lawnmower125K/yr
- lawn mowers sale electric111K/yr
- lawnmower cordless110K/yr
- battery lawn mowers cordless91K/yr
- battery lawnmower85K/yr
- lawn mowers89K/yr
- mowers & outdoor power tools75K/yr
Top lawnmower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower 1500 W Cutting Width 36 cm Orange/black
Flymo£84.664.6★6,638 rev
Bosch Corded Lawnmower EasyRotak 32-220
Bosch£69.964.3★320 rev
Bosch Corded Lawnmower UniversalRotak 34-410 (230 V cutting width: 34 cm 40-litre grass box with GrassCombs)
Bosch£82.824.2★629 rev
Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
Flymo£58.914.1★5,336 rev
Einhell Cordless Lawnmower with Battery and Charger 18V Power X-Change 33cm Cutting Width Brushless Motor 30L Grass Box 5 Cutting Heights GE-CM 18/33 Li Battery Lawn Mower
Einhell£121.114.3★7,104 rev
Newest
by launch date
Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
Flymo£124.48255 rev
Electric Lawnmower 1200W Powerful Motor - 320mm Cutting Width - 3 Cutting Heights 25mm to 65mm - Ergonomic Folding Handle - 30L Collection Bag - Compact And Folding - Garden Tools
Ark Mat£55.29118 rev
LawnMaster 1200W Electric Lawn Mower with 32cm cutting width ideal for small lawns. With 5 adjustable cutting heights and rear roller for striped finish 2 year guarantee
LawnMaster£64.21358 rev
Bosch Corded Lawnmower EasyRotak 32-220
Bosch£69.96320 rev
Bosch Corded Lawnmower UniversalRotak 34-410 (230 V cutting width: 34 cm 40-litre grass box with GrassCombs)
Bosch£82.82629 rev
Trending
90-day click momentum
Flymo SimpliCompact 300 Wheeled Electric Lawnmower - 1000 W Motor 30 cm Cutting Width 30 Litre Grass Box Close Edge Cutting
Flymo£58.174.1★
Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey
Flymo£61.853.9★
Bosch Corded Lawnmower EasyRotak 32-220
Bosch£69.964.3★
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
BLACK+DECKER£42.014.2★
Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
Flymo£124.484.2★
What buyers say about lawnmower
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Money well spent”
“Very good lightweight design”
“Excellent Product”
“Easy to assemble”
“Cuts the grass easily”
“Battery life excellent”
“As described”
“motor seems good”
“easy to charge”
What buyers complain about
“Cheap quality”
“Battery life is very short”
“Broken after one use”
“Not very strong”
“Not easy to assemble”
“and was very long”
“then stopped working altogether”
“does not charge”
“difficult to put on”
“although quite expensive”
Top return reasons
Common questions
- Is lawnmower profitable to sell on Amazon United Kingdom?
- The niche generates £4.2M/yr across 64 tracked products. 14 of 16 products launched in the last 360 days are still selling. 90-day search growth is +51.2%. Flapen's verdict: Launch it (71/100).
- How competitive is the lawnmower niche?
- 24 brands and 140 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in lawnmower?
- Top complaints mined from reviews: Quality-Overall, Battery Life, Durability. The return rate is 1.5%.
- When does demand for lawnmower peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 12.3× the quietest.
- What does it cost to enter the lawnmower niche?
- Listings span £33.25–£207.03; the average listing price is £101.02 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.