Lawnmower
PassLawnmower scores 71 out of 100, a Pass. Shoppers spend $4.2M a year here, search demand grew +51.2% this quarter, and returns run at 1.5% of orders.
- Flapen Score
- 71 / 100Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 5171
- Market size
- £4.2M/yr3.3M searches / yr
- 90-day growth
- +51.2%search demand this quarter
- Competition
- 27%top-5 click share · 24 brands · 140 sellers
Flapen Score
Lawnmower against its category
The dotted line is the Home & Garden average. Past it, Lawnmower is stronger. Inside it, weaker.
Market
The Lawnmower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lawnmower 3.3M times last year and spent an estimated £4.2M. The top 5 brands take 67% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.2M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- +51.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £4.2Ma year
- Peak month
- May12.3× the quietest month
- Top search term
- lawnmower1.3M searches a year
02 · Price
A sale here is worth £101.02.
Listings sell for £101.02 on average, from £33.25 to £207.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £101.02 that is £51K to £76K a year per listing.
- Average price
- £101.02above the $15 to $100 sweet spot
- Price range
- £33.25–£207.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £51K–£76K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #46 within Mowers & Outdoor Power Tools. It carries 1,408 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 81%
- Out of stock, average day
- 7.4%
- Average rank
- #46in Mowers & Outdoor Power Tools
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,408per listing
- Listings tracked
- 64
04 · Newcomers
Amazon counts 14 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Lawnmower products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower 1500 W Cutting Width 36 cm Orange/black
- Price
- £84.66
- Rating
- 4.6/5
- Reviews
- 6,638
- Age
- 9y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
Bosch Corded Lawnmower UniversalRotak 34-410 (230 V cutting width: 34 cm 40-litre grass box with GrassCombs)
- Price
- £82.82
- Rating
- 4.2/5
- Reviews
- 629
- Age
- 1y ago
Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
- Price
- £58.91
- Rating
- 4.1/5
- Reviews
- 5,336
- Age
- 7y ago
Einhell Cordless Lawnmower with Battery and Charger 18V Power X-Change 33cm Cutting Width Brushless Motor 30L Grass Box 5 Cutting Heights GE-CM 18/33 Li Battery Lawn Mower
- Price
- £121.11
- Rating
- 4.3/5
- Reviews
- 7,104
- Age
- 6y ago
Trending
90-day click momentum
Flymo SimpliCompact 300 Wheeled Electric Lawnmower - 1000 W Motor 30 cm Cutting Width 30 Litre Grass Box Close Edge Cutting
- Price
- £58.17
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 3y ago
Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey
- Price
- £61.85
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 3y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago
Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago
Newest
by launch dateFlymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m
- Price
- £124.48
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 7mo ago
Electric Lawnmower 1200W Powerful Motor - 320mm Cutting Width - 3 Cutting Heights 25mm to 65mm - Ergonomic Folding Handle - 30L Collection Bag - Compact And Folding - Garden Tools
- Price
- £55.29
- Rating
- 3.6/5
- Reviews
- 118
- Age
- 1y ago
LawnMaster 1200W Electric Lawn Mower with 32cm cutting width ideal for small lawns. With 5 adjustable cutting heights and rear roller for striped finish 2 year guarantee
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 358
- Age
- 1y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
Bosch Corded Lawnmower UniversalRotak 34-410 (230 V cutting width: 34 cm 40-litre grass box with GrassCombs)
- Price
- £82.82
- Rating
- 4.2/5
- Reviews
- 629
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
24 rising
Sellers
140
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
27%
Top 20: 66%
Open market
29%
- Flymo31%
- Bosch15%
- Einhell13%
- VonHaus5%
- LawnMaster4%
- LiTHELi4%
Demand
Lawnmower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.3×
Search terms
Top Lawnmower search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lawnmower1.3M/yr
- lawn mower414K/yr
- cordless lawnmower434K/yr
- electric lawnmower125K/yr
- lawn mowers sale electric111K/yr
- lawnmower cordless110K/yr
- battery lawn mowers cordless91K/yr
- battery lawnmower85K/yr
- lawn mowers89K/yr
- mowers & outdoor power tools75K/yr
Reviews and returns
What reviews say buyers love and hate about Lawnmower
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality
Awful quality
No quality control
Battery life is very short
Battery doesn't last
Poor battery life
Broken after one use
Breaks easily
Doesnt last
Not very strong
not very sturdy
Flimsy plastic
Not easy to assemble
Difficult to put together
Instructions poor
Love
Ease of use
easy to maneuver
Easy to handle
Money well spent
Excellent value
Good for money
Very good lightweight design
Lightweight & easy to use
I like the lightweight construction
Excellent Product
Excellent build quality
Solid build quality
Easy to assemble
Easy assembly
Assembly easy
Return
1.5% Return rate 13% Fixable by listing
then stopped working altogether
Didnt work
Doesnt handle well
and was very long
Bit small
it does not appear to fit
Battery life is very short
Battery doesn't last
Poor battery life
Broken after one use
Breaks easily
Doesnt last
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lawnmower questions
Answered from the same tracked data.