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ironing boards
Launch itA $2.8M/yr market growing +20.9% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible£2.8M£2.8M/yr · 3.4M searches
Avg price
Incredible£26.89avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£8.50–£64.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,990.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale