70
fruit fly trap
Launch itA $2.5M/yr market growing +175.0% this quarter with returns at 0.3% — clears our launch bar.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+175.0%90-day search growth — must beat 0% to launch
Market size
Incredible£2.5M£2.5M/yr · 1.2M searches
Price range
Good£3.68–£31.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Review moat
Bad8,253avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand