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Fruit Fly Trap

Pass

Fruit Fly Trap scores 70 out of 100, a Pass. Shoppers spend $2.5M a year here, search demand grew +175.0% this quarter, and returns run at 0.3% of orders.

Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£2.5M/yr1.2M searches / yr
90-day growth
+175.0%search demand this quarter
Competition
76%top-5 click share · 9 brands · 16 sellers

Flapen Score

Fruit Fly Trap against its category

The dotted line is the Home & Garden average. Past it, Fruit Fly Trap is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Fly Trap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Fly Trap 1.2M times last year and spent an estimated £2.5M. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 70 out of 100, a Pass.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +175.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+175.0%
Conversion, latest week
18.4%
Market size, estimated
£2.5Ma year
Peak month
August10.5× the quietest month
Top search term
fruit fly trap683K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £3.68 to £31.39. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 20,000 to 25,000 of them. At £11.14 that is £223K to £279K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£3.68–£31.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
20,000–25,000
Revenue per listing a year
£223K–£279K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Plant Protection & Pest Control. It carries 8,253 reviews at 3.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#66in Plant Protection & Pest Control
Average rating
3.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,253per listing
Listings tracked
16

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Fruit Fly Trap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£254K£509K£763K£1.0M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Super Ninja72%
  • PR-0-TEX13%
  • Catchly4%
  • PestProof2%
  • Plai2%
  • Blooven2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Fruit Fly Trap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 10.5×

Search terms

Top Fruit Fly Trap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit fly trap683K/yr
  • fruit fly killer88K/yr
  • fruit fly54K/yr
  • super ninja fruit fly trap87K/yr
  • fruit fly traps indoor137K/yr
  • fruit flies33K/yr
  • fruit fly traps30K/yr
  • fruit flies trap24K/yr
  • fruit fly catcher24K/yr
  • ninja fruit fly trap15K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Fly Trap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control27%−0.05

Did not attract any flies at all

not one fly went near it

Didnt catch anything

Functionality-Overall26%−0.72

Doest work

Did not work

Never worked

Value For Money10%−0.09

Also the price is a bit steep at £19.99 for one

I do think it is a little expensive

a bit overpriced

Adhesion/Stickiness7%+0.06

Doesn't stick well

trouble with sticking

Not sticky enough

Size-Overall6%−0.03

very small containers

Bottles are small

Bit small

Love

Pest/Insect Control22%−0.05

They capture pests effectively

Good at catching flies

Perfect trap

Advertised Vs Actual Product13%+1.49

As described

Works as advertised

Does what it says

Quality-Overall12%+1.03

Excellent product

This excellent product is 100% effective

is well made

Value For Money9%−0.09

Good for money

Good value for money

Excellent value

Ease Of Use9%+0.82

Easy to dispose of

Easy and effective

easy to empty

Return

0.3% Return rate 14% Fixable by listing

Functionality-Overall40%▆▇█▆▆▇

Doest work

Did not work

Never worked

Leak-Proof18%█▅▅▆▄▆

One of the bottles had leaked

spilled absolutely everywhere

Leaked out

Pest/Insect Control15%▇█▅▅▄▃

Did not attract any flies at all

not one fly went near it

Didnt catch anything

Size-Overall10%▁▂▁▆█▇

very small containers

Bottles are small

Bit small

Defective Material/Parts6%▂▃▃█▇▅

FAQ

Common Fruit Fly Trap questions

Answered from the same tracked data.