Skip to content
70

fruit fly trap

Launch it

A $2.5M/yr market growing +175.0% this quarter with returns at 0.3% — clears our launch bar.

Market size 95Growth 97Conversion 99Competition 20Returns 99Price range 59Avg price 43Brand share 18Review moat 23Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Conversion

Incredible18.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+175.0%

90-day search growth — must beat 0% to launch

Market size

Incredible£2.5M

£2.5M/yr · 1.2M searches

Price range

Good£3.68–£31.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.14

avg listing price — sweet spot $15–$100

Review moat

Bad8,253

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, fruit fly trap is a £2.5M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Launch it — 70/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

fruit fly trap market data

Units sold / yr
150K–200K
avg 20,000–25,000/product
Revenue / yr
£1.7M–£2.2M
units × avg price
Conversion rate
18.4%
Avg BSR
#66
Page quality
0%
Prime
94%
Sponsored
81%
Out of stock
0.0%
Avg brand age
30 months
Avg seller age
173 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Super Ninja72%
  • PR-0-TEX13%
  • Catchly4%
  • PestProof2%
  • Plai2%
  • Blooven2%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +175.0% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 10.5×

Top fruit fly trap search terms

  • fruit fly trap683K/yr
  • fruit fly killer88K/yr
  • fruit fly54K/yr
  • super ninja fruit fly trap87K/yr
  • fruit fly traps indoor137K/yr
  • fruit flies33K/yr
  • fruit fly traps30K/yr
  • fruit flies trap24K/yr
  • fruit fly catcher24K/yr
  • ninja fruit fly trap15K/yr
All search terms

Top fruit fly trap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£254K20%£509K30%£763K40%£1.0M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about fruit fly trap

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control22%

“They capture pests effectively”

Advertised Vs Actual Product13%

“As described”

Quality-Overall12%

“Excellent product”

Value For Money9%

“Good for money”

Ease Of Use9%

“Easy to dispose of”

Adhesion/Stickiness5%

“these have a good stickiness to them”

Strength4%

“very effective within a few weeks”

Design-Overall3%

“They look cute”

Plant Growth2%

“Absolutely amazing works a treat on house plants”

Efficiency2%

“Does the job”

What buyers complain about

Pest/Insect Control27%

“Did not attract any flies at all”

Functionality-Overall26%

“Doest work”

Value For Money10%

“Also the price is a bit steep at £19.99 for one”

Adhesion/Stickiness7%

“Doesn't stick well”

Size-Overall6%

“very small containers”

Quality-Overall4%

“Pretty rubbish”

Smell1%

“can't smell anything either”

Durability1%

“not particularly durable”

Leak-Proof1%

“One of the bottles had leaked”

Ease Of Use1%

“although hard to know if it's actually working”

Top return reasons

Functionality-Overall40%
Leak-Proof18%
Pest/Insect Control15%
Size-Overall10%
Defective Material/Parts6%
Advertised Vs Actual Product3%
Adhesion/Stickiness2%
Quality-Overall2%
Value For Money1%
Color1%

Common questions

Is fruit fly trap profitable to sell on Amazon United Kingdom?
The niche generates £2.5M/yr across 16 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +175.0%. Flapen's verdict: Launch it (70/100).
How competitive is the fruit fly trap niche?
9 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in fruit fly trap?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.3%.
When does demand for fruit fly trap peak?
Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 10.5× the quietest.
What does it cost to enter the fruit fly trap niche?
Listings span £3.68–£31.39; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 8,253 reviews — the moat a new listing must climb.