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Fly Trap

Fly Trap clears our launch bar: a $2.3M/yr market growing +748.3% this quarter with returns at 0.3%.

Flapen Score

72
Launch it
Market size 95Growth 100Conversion 95Competition 41Returns 99Price range 9Avg price 21Brand share 48Review moat 23Quality gap 96
This niche Category average

Is Fly Trap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fly Trap is a £2.3M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 72/100.

Fly Trap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +748.3% over the last 90 days and 12.4% of searches end in a purchase.

£2.3M

revenue / yr

Units sold / yr300K
Search volume / yr+748.3%2.4M
Conversion rate12.4%
Avg price£7.58

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers14 · 49
Top-5 product click share61%
Open market24%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)0· 0 succeeded
Avg rating4.0★
Avg reviews7,240

Top Fly Trap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£227K£454K£681K£908K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

  • Zero In30%
  • RAM ONLINE18%
  • Torchtree13%
  • Super Ninja10%
  • BUG OFF6%
  • Haimist6%

Fly Trap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.4MCVR12.4%Products19Brands14Top 5 Brands76%OOS Rate0.0%Rating4.0★Reviews7,240Avg BSR#28
250K150KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.6×

Top Fly Trap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fly trap800K/yr
  • fly catcher619K/yr
  • fly catcher indoor123K/yr
  • fly traps indoor for home use113K/yr
  • fly traps96K/yr
  • fly105K/yr
  • fly paper90K/yr
  • fly papers for indoors90K/yr
  • fly trap indoor56K/yr
  • indoor fly trap44K/yr

What reviews say buyers love and hate about Fly Trap

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Pest/Insect Control28%

Perfect trap

Quality-Overall16%

This excellent product is 100% effective

Advertised Vs Actual Product10%

Just as advertised

Value For Money10%

Worth every penny

Ease Of Use6%

Easy and effective

What buyers complain about

87% of reviews
Pest/Insect Control28%

No flies caught

Functionality-Overall21%

poor results

Adhesion/Stickiness9%

Not sticky enough

Value For Money9%

Also, I find it pricey

Quality-Overall7%

Poor Quality

Fly Trap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
36%
2Pest/Insect Control
15%
3Leak-Proof
12%
4Size-Overall
7%
5Defective Material/Parts
6%

Common Fly Trap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fly Trap 72/100 on Amazon United Kingdom — Launch it. The niche generates £2.3M/yr across 19 tracked products. Search demand moved +748.3% over the last 90 days.
Search demand for Fly Trap on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 22.6× the quietest.