72
fly trap
Launch itA $2.3M/yr market growing +748.3% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible+748.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Incredible£2.3M£2.3M/yr · 2.4M searches
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,240.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£16.13cheapest to priciest tracked listing — scored on the share inside $15–$100