fly trap
Launch itA $2.3M/yr market growing +748.3% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible+748.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Incredible£2.3M£2.3M/yr · 2.4M searches
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,240.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£16.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fly trap is a £2.3M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 72/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
fly trap market data
- Units sold / yr
- 250K–300K
- avg 10,000–12,500/product
- Revenue / yr
- £1.9M–£2.3M
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
49
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
18%
- Zero In30%
- RAM ONLINE18%
- Torchtree13%
- Super Ninja10%
- BUG OFF6%
- Haimist6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +748.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.6×
Top fly trap search terms
- fly trap800K/yr
- fly catcher619K/yr
- fly catcher indoor123K/yr
- fly traps indoor for home use113K/yr
- fly traps96K/yr
- fly105K/yr
- fly paper90K/yr
- fly papers for indoors90K/yr
- fly trap indoor56K/yr
- indoor fly trap44K/yr
Top fly trap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zero In Outdoor Fly Trap - Ready-Baited Fly Catcher Twin Pack - Non-Toxic Insect Trap to Attract & Trap Bugs - Suitable for Garden & Outdoor Use Lasts up to 2-3 Weeks
Zero In£8.414.4★21,806 rev
Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse
RAM ONLINE£3.804.1★3,638 rev
Torchtree Fly Trap 18 Pcs Fly Paper Fly Catcher Fly Traps indoor for Home Use Fly Strips Fly Catcher Indoor
Torchtree£5.284.1★2,362 rev
Super Ninja Fruit Fly Trap - 2 pack Highly Effective Fruit Fly Killer for Home & Kitchen Up to 3 Weeks of Performance per Bottle Child & Pet Friendly
Super Ninja£9.183.8★22,418 rev
Bugoff Sticky Fly Glue Trap Tape Pack of 18 Piece Drosophila Insect Flies Catcher Strips Fruit Fly Sticky Trap for Indoors Outdoors Garden House Greenhouse Home Use Red
BUG OFF£4.173.9★4,212 rev
Newest
by launch date
MAX STEM LED Light Trap Insecticide-Free Fly Catcher Indoor Fly Trap 24/7 Protection from Flies Gnats & Moths Pet & Child Safe Odourless No Residue 1 Kit - 1 Plug in Device and 1 Refill
MAX STEM£8.67815 rev
1ABOVE 8pcs Flying Insect Catcher Sticky Fly Trap Paper
1ABOVE£2.96386 rev
30PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor
TRIITECH£7.261,131 rev
JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)
JKG£4.19866 rev
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
FERRIS£4.721,109 rev
Trending
90-day click momentum
Torchtree Fly Trap 18 Pcs Fly Paper Fly Catcher Fly Traps indoor for Home Use Fruit Fly Paper Fly Trap Fly Catcher Indoor
Torchtree£4.794.0★
FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden
FERRIS£4.724.0★
Zero In Ready Baited Disposable Fly Trap - Single-Use Water-Activated Fly Catcher - 4-Week Protection Easy Setup & Disposal with Hang-Tab - Attracts Flies Up to 10 Metres - Twin-pack
Zero In£9.153.7★
Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse
RAM ONLINE£3.804.1★
Zero In outdoor fly trap - ready-baited fly catcher multi pack x2 non-toxic insect trap to attract & trap bugs suitable for garden use lasts up to 2-3 weeks
Zero In£16.134.4★
What buyers say about fly trap
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect trap”
“This excellent product is 100% effective”
“Just as advertised”
“Worth every penny”
“Easy and effective”
“They stick well”
“Seems very effective so far”
“Really easy to set-up”
“It doesnt emit any odour”
“Does the job well”
What buyers complain about
“No flies caught”
“poor results”
“Not sticky enough”
“Also, I find it pricey”
“Poor Quality”
“smells like poo”
“These are small”
“Difficult to remove”
“had it a week”
“These break all too easily”
Top return reasons
Common questions
- Is fly trap profitable to sell on Amazon United Kingdom?
- The niche generates £2.3M/yr across 19 tracked products. 90-day search growth is +748.3%. Flapen's verdict: Launch it (72/100).
- How competitive is the fly trap niche?
- 14 brands and 49 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in fly trap?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- When does demand for fly trap peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 22.6× the quietest.
- What does it cost to enter the fly trap niche?
- Listings span £2.96–£16.13; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 7,240 reviews — the moat a new listing must climb.