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Fly Trap

Pass

Fly Trap scores 72 out of 100, a Pass. Shoppers spend $2.3M a year here, search demand grew +748.3% this quarter, and returns run at 0.3% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£2.3M/yr2.4M searches / yr
90-day growth
+748.3%search demand this quarter
Competition
61%top-5 click share · 14 brands · 49 sellers

Flapen Score

Fly Trap against its category

The dotted line is the Home & Garden average. Past it, Fly Trap is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Trap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Trap 2.4M times last year and spent an estimated £2.3M. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +748.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+748.3%
Conversion, latest week
12.4%
Market size, estimated
£2.3Ma year
Peak month
July22.6× the quietest month
Top search term
fly trap800K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £2.96 to £16.13. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £7.58 that is £76K to £95K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£2.96–£16.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
£76K–£95K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Plant Protection & Pest Control. It carries 7,240 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Plant Protection & Pest Control
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,240per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fly Trap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£227K£454K£681K£908K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

  • Zero In30%
  • RAM ONLINE18%
  • Torchtree13%
  • Super Ninja10%
  • BUG OFF6%
  • Haimist6%

Demand

Fly Trap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.6×

Search terms

Top Fly Trap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly trap800K/yr
  • fly catcher619K/yr
  • fly catcher indoor123K/yr
  • fly traps indoor for home use113K/yr
  • fly traps96K/yr
  • fly105K/yr
  • fly paper90K/yr
  • fly papers for indoors90K/yr
  • fly trap indoor56K/yr
  • indoor fly trap44K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Trap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control28%+0.23

No flies caught

Hasn't caught one insect

Doesnt catch flies

Functionality-Overall21%−0.63

poor results

Doest work

DID NOT WORK

Adhesion/Stickiness9%−0.06

Not sticky enough

Sticky

trouble with sticking

Value For Money9%−0.01

Also, I find it pricey

It's slightly expensive for what it is

Complete waste of money

Quality-Overall7%+1.37

Poor Quality

Absolute garbage

Reduced quality

Love

Pest/Insect Control28%+0.23

Perfect trap

Kills flies and wasps

Good fly trap

Quality-Overall16%+1.37

This excellent product is 100% effective

Good Product, used it over night in my Garage for 2 nights now and caught a month

Excellent Product

Advertised Vs Actual Product10%+1.45

Just as advertised

As described

Does what it says

Value For Money10%−0.01

Worth every penny

Excellent value

Good for the money

Ease Of Use6%+0.35

Easy and effective

easy to use just plug in

Easy to dispose of

Return

0.3% Return rate 11% Fixable by listing

Functionality-Overall36%▆▅█▆▆▆

poor results

Doest work

DID NOT WORK

Pest/Insect Control15%▆█▅▃▆▆

No flies caught

Hasn't caught one insect

Doesnt catch flies

Leak-Proof12%█▆▄▅▃▄
Size-Overall7%▁▄▁█▇▇

These are small

very small containers

Bottles are small

Defective Material/Parts6%▂▂▂▇█▅

FAQ

Common Fly Trap questions

Answered from the same tracked data.