Electric Blanket
Electric Blanket shows a $3.5M/yr market, but soft demand (-77.0% this quarter) keeps it on the watch list.
Flapen Score
Is Electric Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Blanket is a £3.5M/yr Amazon United Kingdom market (7.7M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Electric Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -77.0% over the last 90 days and 1.9% of searches end in a purchase.
£3.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 23 products
Top Electric Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Heated Blanket Electric Throw 160x130CM Dark Grey Heating Blanket
- Price
- £27.96
- Rating
- 4.3/5
- Reviews
- 4,637
- Age
- 2y ago
Silentnight Comfort Control Electric Blanket Double 135x120cm
- Price
- £27.63
- Rating
- 4.4/5
- Reviews
- 43,156
- Age
- 17y ago
Seeksoon Electric Heated Blanket 130X160cm Heated Throw Blanket
- Price
- £25.79
- Rating
- 4.5/5
- Reviews
- 836
- Age
- 1y ago
Mia&Coco Electric Heated Blanket Throw Flannel Sherpa Fast Heating 180x130cm 10 Heat Levels & Up-to-9-Hours Auto-Off Timer & LED Display for Home Office Use Machine Washable ETL Certified Grey
- Price
- £34.52
- Rating
- 4.4/5
- Reviews
- 11,130
- Age
- 4y ago
Electric Blanket 160x130CM Grey Electric Throw Blanket for Bed Office
- Price
- £22.98
- Rating
- 4.3/5
- Reviews
- 758
- Age
- 1y ago
Trending
90-day click momentum
Qieryun Heated Twin 150×200cm Electric Blanket 10 Heating Settings 1-8h Timer overheat Protection Machine Washable Flannel & Sherpa Full Body Warming Electric Throw Blanket for Sofa
- Price
- £19.24
- Rating
- 3.1/5
- Reviews
- 41
- Age
- 8mo ago
Homemate Heated Blanket Electric Throw - 130x160cm 1/2/4/6/8 Hours Auto-Off 10 Heat Level Digital Control Over-Heat Protection Flannel Sherpa Washable Blanket Navyblue
- Price
- £23.16
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 8mo ago
BOMOVA Electric Heated Blanket Single Throw (130x160cm Blue)-Flannels Fleece Winter Warm Blanket 10-Level Heating & 5 Auto Timer Cozy Sofa Throw for Home Office Xmas House Warming New Home Gifts
- Price
- £25.07
- Rating
- 4.1/5
- Reviews
- 903
- Age
- 1y ago
Cushious Electric Heated Blanket Throw 130×160cm 10 Heat Settings & 8 Hours Auto-Off Timer Overheat Protection & Machine Washable Flannel & Sherpa Heating Blanket for Sofa Bed Office
- Price
- £18.15
- Rating
- 2.4/5
- Reviews
- 9
- Age
- 8mo ago
Carmen Single Heated Under Blanket with Overheat Protection 35W 135 x 65cm White C81195
- Price
- £14.98
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch dateHomemate Heated Blanket Electric Throw - 130x160cm 1/2/4/6/8 Hours Auto-Off 10 Heat Level Digital Control Over-Heat Protection Flannel Sherpa Washable Blanket Navyblue
- Price
- £23.16
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 8mo ago
Qieryun Heated Twin 150×200cm Electric Blanket 10 Heating Settings 1-8h Timer overheat Protection Machine Washable Flannel & Sherpa Full Body Warming Electric Throw Blanket for Sofa
- Price
- £19.24
- Rating
- 3.1/5
- Reviews
- 41
- Age
- 8mo ago
Cushious Heated Electric Blanket Throw 150x200cm 10 Settings Heating 1-8h Timer Auto-Off Overheat Protection Machine Washable Flannel and Sherpa Heated Blanket for Sofa Bed Office
- Price
- £20.37
- Rating
- 3.0/5
- Reviews
- 613
- Age
- 8mo ago
Cushious Electric Heated Blanket Throw 130×160cm 10 Heat Settings & 8 Hours Auto-Off Timer Overheat Protection & Machine Washable Flannel & Sherpa Heating Blanket for Sofa Bed Office
- Price
- £18.15
- Rating
- 2.4/5
- Reviews
- 9
- Age
- 8mo ago
Morphy Richards EverCosy Electric Under Blanket Double 150x122cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 3p/hr Cost 600121 Cream
- Price
- £23.64
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
53
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
24%
- PROALLER30%
- Silentnight22%
- Seeksoon8%
- Mia&Coco6%
- Elytsemoh6%
- Cushious5%
Electric Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 43.6×
Top Electric Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- heated blanket2.4M/yr
- electric blanket2.3M/yr
- heated throw812K/yr
- electric blanket double313K/yr
- heated throw blanket348K/yr
- heated blanket throw204K/yr
- double electric blanket194K/yr
- electric throw blanket211K/yr
- electric throw205K/yr
- usb heated blanket64K/yr
What reviews say buyers love and hate about Electric Blanket
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Keep you warm”
“and is reasonable quality”
“Good price”
“Heats fast”
“First of all, its incredibly soft and comfortable, making it perfect for relaxing at any time of the day”
What buyers complain about
76% of reviews“Broke after a month”
“Poor heat output”
“Poor quality”
“Didn't work”
“Big”
Electric Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
