electric blanket
Worth a lookShows a $3.5M/yr market, but soft demand (-77.0% this quarter) keeps it on the watch list.
Market size
Incredible£3.5M£3.5M/yr · 7.7M searches
Avg price
Incredible£24.00avg listing price — sweet spot $15–$100
Price range
Great£13.85–£39.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,063.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-77.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, electric blanket is a £3.5M/yr Amazon United Kingdom market (7.7M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
electric blanket market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £4.8M–£6.0M
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 87%
- Out of stock
- 28.9%
- Avg brand age
- 41 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
53
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
24%
- PROALLER30%
- Silentnight22%
- Seeksoon8%
- Mia&Coco6%
- Elytsemoh6%
- Cushious5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -77.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 43.6×
Top electric blanket search terms
- heated blanket2.4M/yr
- electric blanket2.3M/yr
- heated throw812K/yr
- electric blanket double313K/yr
- heated throw blanket348K/yr
- heated blanket throw204K/yr
- double electric blanket194K/yr
- electric throw blanket211K/yr
- electric throw205K/yr
- usb heated blanket64K/yr
Top electric blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heated Blanket Electric Throw 160x130CM Dark Grey Heating Blanket
PROALLER£27.964.3★4,637 rev
Silentnight Comfort Control Electric Blanket Double 135x120cm
Silentnight£27.634.4★43,156 rev
Seeksoon Electric Heated Blanket 130X160cm Heated Throw Blanket
Seeksoon£25.794.5★836 rev
Mia&Coco Electric Heated Blanket Throw Flannel Sherpa Fast Heating 180x130cm 10 Heat Levels & Up-to-9-Hours Auto-Off Timer & LED Display for Home Office Use Machine Washable ETL Certified Grey
Mia&Coco£34.524.4★11,130 rev
Electric Blanket 160x130CM Grey Electric Throw Blanket for Bed Office
Elytsemoh£22.984.3★758 rev
Newest
by launch date
Homemate Heated Blanket Electric Throw - 130x160cm 1/2/4/6/8 Hours Auto-Off 10 Heat Level Digital Control Over-Heat Protection Flannel Sherpa Washable Blanket Navyblue
Homemate£23.1610 rev
Qieryun Heated Twin 150×200cm Electric Blanket 10 Heating Settings 1-8h Timer overheat Protection Machine Washable Flannel & Sherpa Full Body Warming Electric Throw Blanket for Sofa
Qieryun£19.2441 rev
Cushious Heated Electric Blanket Throw 150x200cm 10 Settings Heating 1-8h Timer Auto-Off Overheat Protection Machine Washable Flannel and Sherpa Heated Blanket for Sofa Bed Office
Cushious£20.37613 rev
Cushious Electric Heated Blanket Throw 130×160cm 10 Heat Settings & 8 Hours Auto-Off Timer Overheat Protection & Machine Washable Flannel & Sherpa Heating Blanket for Sofa Bed Office
Cushious£18.159 rev
Morphy Richards EverCosy Electric Under Blanket Double 150x122cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 3p/hr Cost 600121 Cream
Morphy Richards£23.64204 rev
Trending
90-day click momentumQieryun Heated Twin 150×200cm Electric Blanket 10 Heating Settings 1-8h Timer overheat Protection Machine Washable Flannel & Sherpa Full Body Warming Electric Throw Blanket for Sofa
Qieryun£19.243.1★
Homemate Heated Blanket Electric Throw - 130x160cm 1/2/4/6/8 Hours Auto-Off 10 Heat Level Digital Control Over-Heat Protection Flannel Sherpa Washable Blanket Navyblue
Homemate£23.163.9★
BOMOVA Electric Heated Blanket Single Throw (130x160cm Blue)-Flannels Fleece Winter Warm Blanket 10-Level Heating & 5 Auto Timer Cozy Sofa Throw for Home Office Xmas House Warming New Home Gifts
BOMOVA£25.074.1★
Cushious Electric Heated Blanket Throw 130×160cm 10 Heat Settings & 8 Hours Auto-Off Timer Overheat Protection & Machine Washable Flannel & Sherpa Heating Blanket for Sofa Bed Office
Cushious£18.152.4★
Carmen Single Heated Under Blanket with Overheat Protection 35W 135 x 65cm White C81195
Carmen£14.983.8★
What buyers say about electric blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Keep you warm”
“and is reasonable quality”
“Good price”
“Heats fast”
“First of all, its incredibly soft and comfortable, making it perfect for relaxing at any time of the day”
“Lovely soft material”
“Fits my bed”
“As advertised”
“Easy to use”
“It works well”
What buyers complain about
“Broke after a month”
“Poor heat output”
“Poor quality”
“Didn't work”
“Big”
“Barely warm”
“Its not cheap”
“It's ok not very thick”
“not getting warm”
“Material is a bit cheap”
Top return reasons
Common questions
- Is electric blanket profitable to sell on Amazon United Kingdom?
- The niche generates £3.5M/yr across 23 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -77.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the electric blanket niche?
- 17 brands and 53 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in electric blanket?
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 3.0%.
- When does demand for electric blanket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 43.6× the quietest.
- What does it cost to enter the electric blanket niche?
- Listings span £13.85–£39.22; the average listing price is £24.00 (sweet spot $15–$100). The average incumbent carries 12,064 reviews — the moat a new listing must climb.