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Citronella Candle Outdoor

Citronella Candle Outdoor clears our launch bar: a $953K/yr market growing +787.3% this quarter with returns at 0.1%.

Flapen Score

80
Launch it
Market size 77Growth 100Conversion 92Competition 80Returns 99Price range 21Avg price 41Brand share 85Review moat 72Quality gap 75
This niche Category average

Is Citronella Candle Outdoor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Citronella Candle Outdoor is a £953K/yr Amazon United Kingdom market (780K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 80/100.

Citronella Candle Outdoor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +787.3% over the last 90 days and 11.2% of searches end in a purchase.

£953K

revenue / yr

Units sold / yr80K
Search volume / yr+787.3%780K
Conversion rate11.2%
Avg price£10.95

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers25 · 61
Top-5 product click share35%
Open market50%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement94%
New entrants (1y)22· 11 succeeded
Avg rating4.3★
Avg reviews627

Top Citronella Candle Outdoor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£38K£76K£114K£152K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

61

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

35%

Top 20: 72%

Open market

44%

  • SENTINEL14%
  • SUPERSUN11%
  • Trulloyoo10%
  • AOTOIE8%
  • YUEONEWIN7%
  • KIYTARBOO7%

Citronella Candle Outdoor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume780KCVR11.2%Products47Brands25Top 5 Brands50%OOS Rate8.9%Rating4.3★Reviews627Avg BSR#121
80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 39.0×

Top Citronella Candle Outdoor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citronella candle outdoor276K/yr
  • citronella candle242K/yr
  • citronella candles64K/yr
  • outdoor candles31K/yr
  • garden candles20K/yr
  • outdoor candles for garden19K/yr
  • citronella candle indoor13K/yr
  • citronella candles outdoor16K/yr
  • large citronella candles outdoors11K/yr
  • outdoor candle12K/yr

What reviews say buyers love and hate about Citronella Candle Outdoor

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Smell33%

the fragrance is amazing

Value For Money10%

Good Price

Brightness/Shine/Glow9%

give off a nice glow

Quality-Overall6%

Awesome candles superb quality

Gifting Purpose5%

also making these suitable for gifting too

What buyers complain about

57% of reviews
Size-Overall18%

Small size

Smell12%

Artificial fragrance

Value For Money7%

I think they are not cheap

Quality-Overall4%

Poor quality

Advertised Vs Actual Product4%

Photos are deceiving

Citronella Candle Outdoor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
37%
2Size-Overall
25%
3Functionality-Overall
8%
4Smell
4%
5Durability
3%

Common Citronella Candle Outdoor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citronella Candle Outdoor 80/100 on Amazon United Kingdom — Launch it. The niche generates £953K/yr across 47 tracked products. 11 of 22 products launched in the last 360 days are still selling. Search demand moved +787.3% over the last 90 days.
Search demand for Citronella Candle Outdoor on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 39.0× the quietest.