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Citronella Candle Outdoor

Pass

Citronella Candle Outdoor scores 80 out of 100, a Pass. Shoppers spend $953K a year here, search demand grew +787.3% this quarter, and returns run at 0.1% of orders.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£953K/yr780K searches / yr
90-day growth
+787.3%search demand this quarter
Competition
35%top-5 click share · 25 brands · 61 sellers

Flapen Score

Citronella Candle Outdoor against its category

The dotted line is the Home & Garden average. Past it, Citronella Candle Outdoor is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Candle Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Candle Outdoor 780K times last year and spent an estimated £953K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 80 out of 100, a Pass.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 780K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +787.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £953K a year.

Searches, last 12 months
780K
Growth, 90 days vs prior 90
+787.3%
Conversion, latest week
11.2%
Market size, estimated
£953Ka year
Peak month
July39.0× the quietest month
Top search term
citronella candle outdoor276K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £2.86 to £18.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £10.95 that is £11K to £14K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£2.86–£18.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #121 within Plant Protection & Pest Control. It carries 627 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#121in Plant Protection & Pest Control
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
627per listing
Listings tracked
47

04 · Newcomers

Amazon counts 11 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
11Amazon's first-year sales bar
Average brand age
44 months

Products

Top Citronella Candle Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£38K£76K£114K£152K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

61

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

35%

Top 20: 72%

Open market

44%

  • SENTINEL14%
  • SUPERSUN11%
  • Trulloyoo10%
  • AOTOIE8%
  • YUEONEWIN7%
  • KIYTARBOO7%

Demand

Citronella Candle Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 39.0×

Search terms

Top Citronella Candle Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella candle outdoor276K/yr
  • citronella candle242K/yr
  • citronella candles64K/yr
  • outdoor candles31K/yr
  • garden candles20K/yr
  • outdoor candles for garden19K/yr
  • citronella candle indoor13K/yr
  • citronella candles outdoor16K/yr
  • large citronella candles outdoors11K/yr
  • outdoor candle12K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Candle Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.25

Small size

The tinny are fairly small

These are described as large

Smell12%+1.52

Artificial fragrance

Cant smell anything

Doesnt smell at all

Value For Money7%+0.61

I think they are not cheap

these candles are not exactly cheap

very overpriced

Quality-Overall4%

Poor quality

Rubbish

I have to say not as good as some I've had

Advertised Vs Actual Product4%−0.06

Photos are deceiving

its false advertising

False advertising

Love

Smell33%+1.52

the fragrance is amazing

Amazing scent

Nice clean smell

Value For Money10%+0.61

Good Price

Excellent value

Worth it

Brightness/Shine/Glow9%+0.30

give off a nice glow

The brightness is good as you'd expect from this type of candle

They all seem to work pretty well - lighting easily

Quality-Overall6%

Awesome candles superb quality

Excellent product

seem well made

Gifting Purpose5%+0.91

also making these suitable for gifting too

Gift

Lovely gift

Return

0.1% Return rate 31% Fixable by listing

Defective Material/Parts37%█▁▇▄▅▅
Size-Overall25%▁▁▆█▆█

Small size

The tinny are fairly small

These are described as large

Functionality-Overall8%▁▁▁█▆█

it just doesn't work

No effective

They don't work at all

Smell4%▁█▁▁▁▁

Artificial fragrance

Cant smell anything

Doesnt smell at all

Durability3%▁▁█▁▁▃

broken again

The wicks broke off

shortlived

FAQ

Common Citronella Candle Outdoor questions

Answered from the same tracked data.