citronella candle outdoor
Launch itA $953K/yr market growing +787.3% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible+787.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Market size
Great£953K£953K/yr · 780K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good627.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Price range
Bad£2.86–£18.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, citronella candle outdoor is a £953K/yr Amazon United Kingdom market (780K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 80/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
citronella candle outdoor market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £657K–£876K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 8.9%
- Avg brand age
- 44 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
61
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
35%
Top 20: 72%
Open market
44%
- SENTINEL14%
- SUPERSUN11%
- Trulloyoo10%
- AOTOIE8%
- YUEONEWIN7%
- KIYTARBOO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +787.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 39.0×
Top citronella candle outdoor search terms
- citronella candle outdoor276K/yr
- citronella candle242K/yr
- citronella candles64K/yr
- outdoor candles31K/yr
- garden candles20K/yr
- outdoor candles for garden19K/yr
- citronella candle indoor13K/yr
- citronella candles outdoor16K/yr
- large citronella candles outdoors11K/yr
- outdoor candle12K/yr
Top citronella candle outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prices Candles Citronella Outdoor Candles Pack of 4 Garden Jar Candles Long Burning Citronella Candles for BBQ Picnic Camping Patio and Outdoor Gatherings
SENTINEL£10.274.2★3,059 rev
SUPERSUN 8 Citronella Candles Outdoor: 80-120 Hours Garden Citronella Candles Set Soy Wax Scented Candles for Outdoor Indoor Camping Outside Garden
SUPERSUN£8.094.3★2,258 rev
2 Pack Large Citronella Candles Outdoor and Indoor 200Hrs Burning 30oz
Phyonoloy£11.174.0★148 rev
Citronella Candles Outdoor 8 Pack Citronella Fragranced Soy Wax Candle Set
FURNIZONE£8.914.3★653 rev
4 Citronella Candles Outdoor 270H Citronella Candle 2 Wick Smokeless Natural Soy Wax Scented Citronella Candles for Garden Outdoors Indoors BBQ Camping Patio Party
Trulloyoo£11.554.4★126 rev
Newest
by launch date
Citronella Candles Outdoor 2 Packs Large Citronella Candles for Garden 3-Wick Natural Soy Wax Lemongrass Candle 140 Hours Long Lasting Burning Candle for Patio Yard Home Balcony Camping
YUEONEWIN£13.7937 rev
Citronella Candles Outdoor - 4 * 4.4 OZ Natural Soy Candle for Home Patio 100 Hours Long Lasting Burn Outside Candles for Garden Yard Balcony Summer Camping
YUEONEWIN£9.0453 rev
Citronella Candles Outdoor 2Pack Vintage Large Garden Candles Natural Soy Candle for Home Patio Long Burning Portable Outdoor Candle for Home Garden Yard Camping Party Indoor Outside 3 Wick
AOTOIE£17.0625 rev
Citronella Candle Outdoor 120 Hour Citronella Candle Outdoors Citronella Scented Candles Set 2 Pcs Glass Jar Candle Set 100% Natural Soy Wax Candle Gift Set for Home Garden Patio BBQ Party
KIYTARBOO£9.0043 rev
Citronella Candles Outdoor and Indoor 120 Hours 4 Pack Outdoor Candles for Home Camping Garden Patio Balcony Decorative Soy Wax Long Burning Time Smokeless
VICBAY£7.79153 rev
Trending
90-day click momentumCitronella Candles Outdoor 2Pack Vintage Large Garden Candles Natural Soy Candle for Home Patio Long Burning Portable Outdoor Candle for Home Garden Yard Camping Party Indoor Outside 3 Wick
AOTOIE£17.064.3★
Citronella Candle Outdoor 120 Hour Citronella Candle Outdoors Citronella Scented Candles Set 2 Pcs Glass Jar Candle Set 100% Natural Soy Wax Candle Gift Set for Home Garden Patio BBQ Party
KIYTARBOO£9.004.8★
4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony
KIYTARBOO£14.374.2★
Citronella Candles Outdoor 2 Packs Large Citronella Candles for Garden 3-Wick Natural Soy Wax Lemongrass Candle 140 Hours Long Lasting Burning Candle for Patio Yard Home Balcony Camping
YUEONEWIN£13.794.4★
Citronella Candles Outdoor - 4 * 4.4 OZ Natural Soy Candle for Home Patio 100 Hours Long Lasting Burn Outside Candles for Garden Yard Balcony Summer Camping
YUEONEWIN£9.043.9★
What buyers say about citronella candle outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is amazing”
“Good Price”
“give off a nice glow”
“Awesome candles superb quality”
“also making these suitable for gifting too”
“Attractive Design”
“They are also safe for indoor use”
“Just the right size”
“they last surprisingly well”
“Lovely colour”
What buyers complain about
“Small size”
“Artificial fragrance”
“I think they are not cheap”
“Poor quality”
“Photos are deceiving”
“Not effective with mosquitos”
“broken again”
“it just doesn't work”
“The containers are a bit flimsy”
“They melt in heat”
Top return reasons
Common questions
- Is citronella candle outdoor profitable to sell on Amazon United Kingdom?
- The niche generates £953K/yr across 47 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is +787.3%. Flapen's verdict: Launch it (80/100).
- How competitive is the citronella candle outdoor niche?
- 25 brands and 61 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in citronella candle outdoor?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- When does demand for citronella candle outdoor peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 39.0× the quietest.
- What does it cost to enter the citronella candle outdoor niche?
- Listings span £2.86–£18.16; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.