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Citronella Candle Outdoor

Pass

Citronella Candle Outdoor scores 80 out of 100, a Pass. Shoppers spend an estimated $953K a year here, search demand grew +787.3% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£953K/yr780K searches / yr
90-day growth
+787.3%search demand this quarter
Competition
35%top-5 click share · 25 brands · 61 sellers

Flapen Score

Citronella Candle Outdoor against its category

The dotted line is the Home & Garden average. Past it, Citronella Candle Outdoor is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Candle Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Candle Outdoor 780K times last year and spent an estimated £953K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 80 out of 100, a Pass.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 780K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +787.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £953K a year.

Searches, last 12 months
780K
Growth, 90 days vs prior 90
+787.3%
Conversion, latest week
11.2%
Market size, estimated
£953Ka year
Peak month
July39.0× the quietest month
Top search term
citronella candle outdoor276K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £2.86 to £18.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £10.95 that is £11K to £14K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£2.86–£18.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #121 within Plant Protection & Pest Control. It carries 627 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#121in Plant Protection & Pest Control
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
627per listing
Listings tracked
47

04 · Newcomers

11 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
11Amazon's first-year sales bar
Average brand age
44 months

Products

Top Citronella Candle Outdoor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£38K£76K£114K£152K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

61

Est. top-5 brand share

50%

Top 20: 96%

Est. top-5 click share

35%

Top 20: 72%

Open market

44%

  • SENTINEL14%
  • SUPERSUN11%
  • Trulloyoo10%
  • AOTOIE8%
  • YUEONEWIN7%
  • KIYTARBOO7%

Demand

Citronella Candle Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 39.0×

Search terms

Top Citronella Candle Outdoor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • citronella candle outdoor276K/yr
  • citronella candle242K/yr
  • citronella candles64K/yr
  • outdoor candles31K/yr
  • garden candles20K/yr
  • outdoor candles for garden19K/yr
  • citronella candle indoor13K/yr
  • citronella candles outdoor16K/yr
  • large citronella candles outdoors11K/yr
  • outdoor candle12K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Candle Outdoor

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
18%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Small size”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Citronella Candle Outdoor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data