55
40th birthday candle
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.52–$14.80) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Great29%top-5 click share — an open shelf
Review moat
Good541.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.95avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 80K searches
Price range
Bad£2.52–£14.80cheapest to priciest tracked listing — scored on the share inside $15–$100