40th Birthday Candle

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

10.8%

Market size, estimated

£51Ka year

Top search term

40th birthday candle22K searches a year

Listings sell for £5.95 on average, from £2.52 to £14.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.95 that is £595 to £1K a year per listing.

Average price

£5.95under the $15 to $100 sweet spot

Price range

£2.52–£14.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£595–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #247 within Candles & Holders. It carries 542 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

13.6%

Average rank

#247in Candles & Holders

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

542per listing

Listings tracked

61

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months