54
40th birthday balloons
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.50–$10.88) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good878.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.57avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 94K searches
Price range
Bad£2.50–£10.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand