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40th Birthday Balloons

Maybe

Returns run at only 0.8% of orders. But prices span $2.50–$10.88, mostly outside the sweet spot, so 40th Birthday Balloons is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£54K/yr94K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
45%top-5 click share · 32 brands · 50 sellers

Flapen Score

40th Birthday Balloons against its category

The dotted line is the Home & Garden average. Past it, 40th Birthday Balloons is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 40th Birthday Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 40th Birthday Balloons 94K times last year and spent an estimated £54K. The top 5 brands take 50% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
10.3%
Market size, estimated
£54Ka year
Peak month
January1.8× the quietest month
Top search term
40 balloons29K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £2.50 to £10.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.57 that is £557 to £1K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£2.50–£10.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£557–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #297 within Party Supplies. It carries 879 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#297in Party Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
879per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top 40th Birthday Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

50

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

45%

Top 20: 78%

Open market

45%

  • Lingqiang15%
  • OFFCUP10%
  • Unisun10%
  • Jwssor8%
  • onehous6%
  • Sroeeshee5%

Demand

40th Birthday Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top 40th Birthday Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 40 balloons29K/yr
  • 40th balloons19K/yr
  • 40 balloon11K/yr
  • 40th balloons for women9K/yr
  • 40th balloons for men7K/yr
  • 40 balloons birthday women6K/yr
  • 40 balloons birthday men5K/yr
  • 40th birthday balloon5K/yr
  • balloons 40th birthday4K/yr

Reviews and returns

What reviews say buyers love and hate about 40th Birthday Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell31%−0.42

Terrible smell

Awful chemical smell

Strong smell

Quality-Overall17%+1.50

Disappointed, not the best quality balloons

Low quality balloons

Poor quality

Inflation/Deflation12%−0.05

wont stay inflated

One of numbers deflated less than 1 day from inflation

Had to leave them out before inflating to try

Value For Money8%+0.65

Not worth it

A waste of money

Waste of money

Color4%+1.11

Not the best the dark blue looks like black

Not the same colours as the picture

Love

Quality-Overall30%+1.50

Cozy socks and good quality

The quality of the balloons is good

Brilliant quality

Inflation/Deflation16%−0.05

balloons are inflated they look really nice

They were easy to inflate

The balloons all inflated easily

Color15%+1.11

Great colour

it also very vibrant in terms of colors

The colours were great

Value For Money13%+0.65

Value for money is very decent too

Excellent value

Good value for money

Gifting Purpose7%+0.46

A fun gift

bought as a fun gift, which was appreciated by the recipient

the classic Happy Birthday

Return

0.8% Return rate 38% Fixable by listing

Color28%█▄▇▅▂▇

Not the best the dark blue looks like black

Not the same colours as the picture

Quality-Overall23%▇▄▁█▆▄

Disappointed, not the best quality balloons

Low quality balloons

Poor quality

Inflation/Deflation20%▁▅▁▄█▆

wont stay inflated

One of numbers deflated less than 1 day from inflation

Had to leave them out before inflating to try

Smell9%▁▅▆█▃▃

Terrible smell

Awful chemical smell

Strong smell

Size-Overall5%▁▃█▁▃▁

FAQ

Common 40th Birthday Balloons questions

Answered from the same tracked data.