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30th birthday balloons
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($3.27–$11.29) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,259.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 138K searches
Avg price
Bad£5.34avg listing price — sweet spot $15–$100
Price range
Bad£3.27–£11.29cheapest to priciest tracked listing — scored on the share inside $15–$100