30th birthday balloons
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($3.27–$11.29) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,259.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 138K searches
Avg price
Bad£5.34avg listing price — sweet spot $15–$100
Price range
Bad£3.27–£11.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 30th birthday balloons is a £68K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
30th birthday balloons market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £53K–£67K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 13.9%
- Avg brand age
- 24 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
27%
- Lingqiang28%
- Sroeeshee14%
- OFFCUP13%
- Jwssor8%
- Jobkoo5%
- Topeedy5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top 30th birthday balloons search terms
- 30th birthday balloons43K/yr
- 30 balloons31K/yr
- 30th balloons18K/yr
- 30 balloon9K/yr
- 30th balloons for women6K/yr
- 30th birthday balloons for women5K/yr
- 30th birthday balloons for men5K/yr
- 30th birthday balloon5K/yr
- 30th balloons for men4K/yr
- 30 balloons birthday for women5K/yr
Top 30th birthday balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Champagne Gold Number 30 Balloons 40 Inch Light Gold Foil Number 3 & 0 Balloons for Women Self Inflating 30th Birthday Balloons for 30 Year Old Men Anniversary Birthday Party Decorations Supplies
Lingqiang£5.674.1★4,236 rev
Black Gold 30th Birthday Balloons - 30pcs Birthday Decorations for Men and Women with Ribbon Thirty Latex Balloons for 30 Year Old Party Celebration
Sroeeshee£8.214.4★50 rev
Jwssor 30th Birthday Balloons 20pcs Metallic 12inch Number 30 Multicolored Colorful 1st Birthday
Jwssor£4.653.8★148 rev
30 Pack 30th Birthday Balloons Decorations - Rose Gold 30 Party Decor for Women Thirty Balloon with Ribbon Retro Vintage Classic EST.1996 Happy 30th Birthday Decoration
Sroeeshee£7.374.4★40 rev
30th Birthday Decorations for Women Men Happy Banner With Cake Topper Number 30 Foil Balloon Sage Green White Gold Balloons for 30 Year Old Party Decoration
Jobkoo£11.294.2★2,882 rev
Newest
by launch date
30th Birthday Decorations 40 Inch Light Gold Foil Number 3 & 0 Balloons Anniversary Party Supplies Photo Props for 30 Year Old Men and Women Birthday Party Decor
Gubilacrum£5.090 rev
Black Gold 30th Birthday Balloons - 30pcs Birthday Decorations for Men and Women with Ribbon Thirty Latex Balloons for 30 Year Old Party Celebration
Sroeeshee£8.2150 rev
OFFCUP Gold Number 30 Balloons 40 Inch Large Foil Number 3 & 0 Balloons Self Inflating 30th Birthday Balloon for 30 Year Boys Girls Men Women Anniversary Birthday Party Decorations Supplies
OFFCUP£3.851,274 rev
30th Birthday Balloons Decorations for Her White Gold 30th Theme Party Decor Champagne Gold and Confetti Latex Balloon Happy 30th Birthday Party for Men Women Birthday Party Decoration Supplies
HolaFessta£4.5229 rev
30 Pack 30th Birthday Balloons Decorations - Rose Gold 30 Party Decor for Women Thirty Balloon with Ribbon Retro Vintage Classic EST.1996 Happy 30th Birthday Decoration
Sroeeshee£7.3740 rev
Trending
90-day click momentum30th Birthday Decorations 40 Inch Light Gold Foil Number 3 & 0 Balloons Anniversary Party Supplies Photo Props for 30 Year Old Men and Women Birthday Party Decor
Gubilacrum£5.090.0★
OFFCUP Gold Number 30 Balloons 40 Inch Large Foil Number 3 & 0 Balloons Self Inflating 30th Birthday Balloon for 30 Year Boys Girls Men Women Anniversary Birthday Party Decorations Supplies
OFFCUP£3.854.1★
Number Balloons 30 Sliver Balloons 30 for Birhtday Party Decoration 40 Inch Giant Helium Foil Number Balloons for Women Men 30th Birthday Party Decor Anniversary Party Decorations Supplies
Partyhausy£3.344.2★
30 Pack 30th Birthday Balloons Decorations - Rose Gold 30 Party Decor for Women Thirty Balloon with Ribbon Retro Vintage Classic EST.1996 Happy 30th Birthday Decoration
Sroeeshee£7.374.4★
OFFCUP Pink Number 30 Balloons 40 Inch Large Foil Number 3 & 0 Balloons Self Inflating 30th Birthday Balloon for 30 Year Boys Girls Men Women Anniversary Birthday Party Decorations Supplies
OFFCUP£3.274.2★
What buyers say about 30th birthday balloons
What buyers praise and complain about, mined from review topics.What buyers love
“The balloons were great they last for days good quality”
“Great value”
“Perfect colour”
“Birthday decorations”
“Balloons seem to pop very easy even when under inflated”
“a great size that look amazing either as bunches or as single balloons”
“easy to use”
“Design is bold and clear enough to read and looked great”
What buyers complain about
“lots of different bits for a party however the quality of the 30th balloons is very poor”
“Arrived without anything to inflate the balloons with”
“Very disappointed considering the cost of the balloons”
“the loud bangs were constant”
“Cheap material”
“Did Not Last”
“Strange smell”
Top return reasons
Common questions
- Is 30th birthday balloons profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 30th birthday balloons niche?
- 17 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in 30th birthday balloons?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Value For Money. The return rate is 0.8%.
- When does demand for 30th birthday balloons peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 30th birthday balloons niche?
- Listings span £3.27–£11.29; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 1,260 reviews — the moat a new listing must climb.