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30th Birthday Balloons

Maybe

Returns run at only 0.8% of orders. But prices span $3.27–$11.29, mostly outside the sweet spot, so 30th Birthday Balloons is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£68K/yr138K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
48%top-5 click share · 17 brands · 20 sellers

Flapen Score

30th Birthday Balloons against its category

The dotted line is the Home & Garden average. Past it, 30th Birthday Balloons is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30th Birthday Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30th Birthday Balloons 138K times last year and spent an estimated £68K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
9.2%
Market size, estimated
£68Ka year
Peak month
January1.8× the quietest month
Top search term
30th birthday balloons43K searches a year

02 · Price

A sale here is worth £5.34.

Listings sell for £5.34 on average, from £3.27 to £11.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.34 that is £1K to £3K a year per listing.

Average price
£5.34under the $15 to $100 sweet spot
Price range
£3.27–£11.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #214 within Party Supplies. It carries 1,260 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#214in Party Supplies
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,260per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top 30th Birthday Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

27%

  • Lingqiang28%
  • Sroeeshee14%
  • OFFCUP13%
  • Jwssor8%
  • Jobkoo5%
  • Topeedy5%

Demand

30th Birthday Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top 30th Birthday Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30th birthday balloons43K/yr
  • 30 balloons31K/yr
  • 30th balloons18K/yr
  • 30 balloon9K/yr
  • 30th balloons for women6K/yr
  • 30th birthday balloons for women5K/yr
  • 30th birthday balloons for men5K/yr
  • 30th birthday balloon5K/yr
  • 30th balloons for men4K/yr
  • 30 balloons birthday for women5K/yr

Reviews and returns

What reviews say buyers love and hate about 30th Birthday Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+1.74

lots of different bits for a party however the quality of the 30th balloons is very poor

Really poor quality- sadly 5 of our balloons burst before the event started

Bad quality

Inflation/Deflation21%−0.23

Arrived without anything to inflate the balloons with

Too expensive for so many to burst after only an hr inflated

Only issue was needed a better straw to inflate the foil balloons

Value For Money17%+0.43

Very disappointed considering the cost of the balloons

Expensive set for that to be happening

not worth the money

Noise Level13%−0.16

the loud bangs were constant

Material Quality6%−0.08

Cheap material

Love

Quality-Overall35%+1.74

The balloons were great they last for days good quality

Good quality

better quality than expected

Value For Money18%+0.43

Great value

Perfect and such a great price

Color16%+1.28

Perfect colour

once inflated they look amazing - really subtle colour

great colours and quite big

Gifting Purpose7%+0.73

Birthday decorations

Inflation/Deflation5%−0.23

Balloons seem to pop very easy even when under inflated

Easy to inflate

Return

0.8% Return rate 58% Fixable by listing

Color43%▇▆█▆█▅
Smell10%▁▁▁▁▇█

Strange smell

Inflation/Deflation10%▁▁▇▇▇█

Arrived without anything to inflate the balloons with

Too expensive for so many to burst after only an hr inflated

Only issue was needed a better straw to inflate the foil balloons

Quality-Overall9%█▁▃▁▁▃

lots of different bits for a party however the quality of the 30th balloons is very poor

Really poor quality- sadly 5 of our balloons burst before the event started

Bad quality

Advertised Vs Actual Product7%▁▃▁█▃▁

FAQ

Common 30th Birthday Balloons questions

Answered from the same tracked data.