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51

30th Birthday Balloons

Worth a look

Shows low returns (0.8%), but prices mostly outside the sweet spot ($3.27–$11.29) keeps it on the watch list.

Market size 17Growth 23Conversion 84Competition 62Returns 96Price range 0Avg price 15Brand share 62Review moat 56Quality gap 81

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,259.69

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Market size

Bad£68K

£68K/yr · 138K searches

Avg price

Bad£5.34

avg listing price — sweet spot $15–$100

Price range

Bad£3.27–£11.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is 30th birthday balloons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 30th birthday balloons is a £68K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

30th birthday balloons market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£53K–£67K
units × avg price
Conversion rate
9.2%
Avg BSR
#214
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
13.9%
Avg brand age
24 months
Avg seller age
190 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

27%

  • Lingqiang28%
  • Sroeeshee14%
  • OFFCUP13%
  • Jwssor8%
  • Jobkoo5%
  • Topeedy5%

30th birthday balloons demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top 30th birthday balloons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • 30th birthday balloons43K/yr
  • 30 balloons31K/yr
  • 30th balloons18K/yr
  • 30 balloon9K/yr
  • 30th balloons for women6K/yr
  • 30th birthday balloons for women5K/yr
  • 30th birthday balloons for men5K/yr
  • 30th birthday balloon5K/yr
  • 30th balloons for men4K/yr
  • 30 balloons birthday for women5K/yr
All search terms

Top 30th birthday balloons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£14K30%£20K40%£27K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about 30th birthday balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“The balloons were great they last for days good quality”

Value For Money18%

“Great value”

Color16%

“Perfect colour”

Gifting Purpose7%

“Birthday decorations”

Inflation/Deflation5%

“Balloons seem to pop very easy even when under inflated”

Size-Overall5%

“a great size that look amazing either as bunches or as single balloons”

Ease Of Use4%

“easy to use”

Design-Overall2%

“Design is bold and clear enough to read and looked great”

What buyers complain about

Quality-Overall23%

“lots of different bits for a party however the quality of the 30th balloons is very poor”

Inflation/Deflation21%

“Arrived without anything to inflate the balloons with”

Value For Money17%

“Very disappointed considering the cost of the balloons”

Noise Level13%

“the loud bangs were constant”

Material Quality6%

“Cheap material”

Durability6%

“Did Not Last”

Smell4%

“Strange smell”

Top return reasons

Color43%
Smell10%
Inflation/Deflation10%
Quality-Overall9%
Advertised Vs Actual Product7%
Size-Overall5%
Ease Of Use3%
Value For Money2%
Thin2%
Functionality-Overall2%

Common 30th birthday balloons questions

Is 30th birthday balloons profitable to sell on Amazon United Kingdom?
The niche generates £68K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the 30th birthday balloons niche?
17 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in 30th birthday balloons?
Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Value For Money. The return rate is 0.8%.
When does demand for 30th birthday balloons peak?
Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the 30th birthday balloons niche?
Listings span £3.27–£11.29; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 1,260 reviews — the moat a new listing must climb.

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