55
18th birthday balloons
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.60–$12.99) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,041.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 135K searches
Price range
Bad£2.60–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand