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18th Birthday Balloons

Maybe

Returns run at only 0.8% of orders. But prices span $2.60–$12.99, mostly outside the sweet spot, so 18th Birthday Balloons is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£59K/yr135K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
33%top-5 click share · 38 brands · 40 sellers

Flapen Score

18th Birthday Balloons against its category

The dotted line is the Home & Garden average. Past it, 18th Birthday Balloons is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18th Birthday Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 18th Birthday Balloons 135K times last year and spent an estimated £59K. The top 5 brands take 52% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
7.3%
Market size, estimated
£59Ka year
Peak month
January1.6× the quietest month
Top search term
18th birthday balloons45K searches a year

02 · Price

A sale here is worth £6.00.

Listings sell for £6.00 on average, from £2.60 to £12.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.00 that is £600 to £2K a year per listing.

Average price
£6.00under the $15 to $100 sweet spot
Price range
£2.60–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£600–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #260 within Party Supplies. It carries 1,041 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#260in Party Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,041per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 18th Birthday Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

40

Top-5 brand share

52%

Top 20: 88%

Top-5 click share

33%

Top 20: 73%

Open market

43%

  • onehous17%
  • OFFCUP16%
  • Lingqiang7%
  • Sroeeshee6%
  • VICTERR6%
  • Ousuga5%

Demand

18th Birthday Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 18th Birthday Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18th birthday balloons45K/yr
  • 18 balloons29K/yr
  • 18th balloons13K/yr
  • 18th birthday balloons for boys7K/yr
  • 18 balloons birthday girl7K/yr
  • 18 balloon7K/yr
  • 18th birthday balloons for girls7K/yr
  • 18 balloons birthday boy5K/yr
  • 18th birthday balloon5K/yr
  • 18th balloons for boys4K/yr

Reviews and returns

What reviews say buyers love and hate about 18th Birthday Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation24%−0.31

by morning balloons were deflated

the large foil number was all split so didn't even get that one inflated

It's not obvious how to inflate

Quality-Overall20%+0.30

Poor quality

so I'm disappointed that they seem to have deteriorated in quality since

Mid-quality, you need to be careful unfolding them, and with the valve opening as the material could easily tear if you are heavy handed

Color9%−0.07

Not matching colours

not the right colour

Colours are not what is stated on description

Size-Overall6%−0.09

Banner is very small

the bunting is small

cake decoration was tiny

Strength6%−0.07

the curtain was very fragile - breaking just from walking through

after opening as they seemed so flimsy compared to other latex balloons I've had in the past

Flimsy

Love

Quality-Overall29%+0.30

Good variety

Good quality balloons - just how they look colour wise

Decent quality

Value For Money25%+2.90

Great value for money

Good value for money

okay for the price

Color7%−0.07

The colors feel soft

Perfect pink worth money

Great colours

Durability5%0.00

everything has great durability

Quite durable and easy to inflate

they lasted brilliantly

Advertised Vs Actual Product5%+0.41

Perfect, as described

looked exactly like the photos

it honestly exceeded my expectations

Return

0.8% Return rate 44% Fixable by listing

Color29%▄▆█▇█▄

Not matching colours

not the right colour

Colours are not what is stated on description

Inflation/Deflation24%█▇▃▇▅▇

by morning balloons were deflated

the large foil number was all split so didn't even get that one inflated

It's not obvious how to inflate

Quality-Overall12%▇█▇▃▁▄

Poor quality

so I'm disappointed that they seem to have deteriorated in quality since

Mid-quality, you need to be careful unfolding them, and with the valve opening as the material could easily tear if you are heavy handed

Size-Overall6%▅▄██▁▄

Banner is very small

the bunting is small

cake decoration was tiny

Advertised Vs Actual Product4%█▁▃▁▁▄

Not as good as photo

FAQ

Common 18th Birthday Balloons questions

Answered from the same tracked data.