18th Birthday Balloons

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

7.3%

Market size, estimated

£59Ka year

Peak month

January1.6× the quietest month

Top search term

18th birthday balloons45K searches a year

Listings sell for £6.00 on average, from £2.60 to £12.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.00 that is £600 to £2K a year per listing.

Average price

£6.00under the $15 to $100 sweet spot

Price range

£2.60–£12.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£600–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #260 within Party Supplies. It carries 1,041 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#260in Party Supplies

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,041per listing

Listings tracked

56

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months