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17th birthday decorations
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great212.16avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 137K searches
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.93–£15.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand