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17th Birthday Decorations

Maybe

Returns run at only 0.6% of orders. But prices span $2.93–$15.71, mostly outside the sweet spot, so 17th Birthday Decorations is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£84K/yr137K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
26%top-5 click share · 41 brands · 74 sellers

Flapen Score

17th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 17th Birthday Decorations is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 17th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 17th Birthday Decorations 137K times last year and spent an estimated £84K. The top 5 brands take 36% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
7.8%
Market size, estimated
£84Ka year
Peak month
January1.8× the quietest month
Top search term
17th birthday decorations81K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £2.93 to £15.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.86 that is £786 to £2K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£2.93–£15.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£786–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #765 within Party Supplies. It carries 212 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#765in Party Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
83

04 · Newcomers

Amazon counts 0 of last year's 44 launches as successful.

44 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 17th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

74

Top-5 brand share

36%

Top 20: 83%

Top-5 click share

26%

Top 20: 64%

Open market

60%

  • OakTree10%
  • Sroeeshee9%
  • SEWIRUY7%
  • DJLLA5%
  • Luvart5%
  • Hierein5%

Demand

17th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top 17th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 17th birthday decorations81K/yr
  • 17 birthday decorations21K/yr
  • 17th birthday banner13K/yr
  • happy 17th birthday banner7K/yr
  • 17th birthday decorations boy6K/yr
  • 17th birthday decorations girl5K/yr
  • 17 birthday banner5K/yr

Reviews and returns

What reviews say buyers love and hate about 17th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall41%−0.15

The balloons were terrible quality

Not great quality

A mixed bag-quality and bits missing

Size-Overall13%+0.15

Balloons are very small

Looks bigger than the item itself

Loved it although it was smaller than I expected

Assembly/Installation13%+0.03

Faff to put together

had to put them together myself

Inflation/Deflation9%−0.14

none of the balloons are pumping up

others burst when we tried to blow them up

wont stay inflated

Durability6%−0.08

Busted before use

Love

Quality-Overall43%−0.15

Great Quality & Easy Setup

Fantastic quality

All the balloons are very good quality

Advertised Vs Actual Product15%+0.80

All you need

Did its job

Just as described

Value For Money10%+1.54

Great value

Fantastic value and excellent quality

Great value for money

Gifting Purpose10%+1.30

Super decoration

Good for birthday decorations

A lovely gift

Design-Overall4%+0.66

Lovely design and shade, complimented cake very well

Stylish and easy to set up party décor

the layered design with stars

Return

0.6% Return rate 50% Fixable by listing

Color28%▆█▄▄▁█

Colours are very dull

Inflation/Deflation11%▂▁█▇▁▁

none of the balloons are pumping up

others burst when we tried to blow them up

wont stay inflated

Advertised Vs Actual Product11%▁▅▁▂█▁

Not as pictured

Assembly/Installation11%▁█▇▁▁▆

Faff to put together

had to put them together myself

Defective Material/Parts10%▃▁▁▁▁█

FAQ

Common 17th Birthday Decorations questions

Answered from the same tracked data.