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30m Hose

Pass

30m Hose scores 80 out of 100, a Pass. Shoppers spend $145K a year here, search demand grew +184.7% this quarter, and returns run at 1.0% of orders.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£145K/yr94K searches / yr
90-day growth
+184.7%search demand this quarter
Competition
14%top-5 click share · 69 brands · 224 sellers

Flapen Score

30m Hose against its category

The dotted line is the Home & Garden average. Past it, 30m Hose is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30m Hose market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30m Hose 94K times last year and spent an estimated £145K. The top 5 brands take 26% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 80 out of 100, a Pass.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +184.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+184.7%
Conversion, latest week
5.5%
Market size, estimated
£145Ka year
Peak month
May17.5× the quietest month
Top search term
150ft expandable garden hose21K searches a year

02 · Price

A sale here is worth £27.69.

Listings sell for £27.69 on average, from £6.70 to £99.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £27.69 that is £0 to £3K a year per listing.

Average price
£27.69inside the $15 to $100 sweet spot
Price range
£6.70–£99.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #196 within Watering Equipment. It carries 1,956 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
76%
Out of stock, average day
23.0%
Average rank
#196in Watering Equipment
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,956per listing
Listings tracked
147

04 · Newcomers

Amazon counts 33 of last year's 69 launches as successful.

69 products launched here in the last 12 months. Amazon counts 33 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
69
Successful launches
33Amazon's first-year sales bar
Average brand age
37 months

Products

Top 30m Hose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

69 rising

Sellers

224

Top-5 brand share

26%

Top 20: 64%

Top-5 click share

14%

Top 20: 38%

Open market

70%

  • KETTOYA7%
  • Hozelock7%
  • Flexi Hose4%
  • Blendra4%
  • MOXTOYU4%
  • Torlaist4%

Demand

30m Hose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 17.5×

Search terms

Top 30m Hose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 150ft expandable garden hose21K/yr
  • 200ft expandable garden hose17K/yr
  • 30m hose18K/yr
  • 100m hose pipe13K/yr
  • expandable garden hose 150ft11K/yr
  • extra long garden hose7K/yr
  • garden hose for pressure washer8K/yr

Reviews and returns

What reviews say buyers love and hate about 30m Hose

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.36

Does not last

Breaks easily

Fell apart

Leak-Proof19%

It leaks

Leaking everywhere

Leaks badly

Quality-Overall14%+1.19

Average quality

Rubbish quality

Cheap and very poor quality

Value For Money4%+0.92

Wasn't cheap either

Buy a cheaper unit

for the price its not good enough

Size-Overall4%−0.01

Too short

quite small

doesnt even fit

Love

Quality-Overall25%+1.19

Good quality kit

Decent build quality

Absolute quality

Value For Money13%+0.92

Fair price

Excellent value

Value for money

Advertised Vs Actual Product6%+0.38

As described

As advertised

BETTER THAN EXPECTED

Ease Of Use6%+0.51

Easy to handle

Ease of use

Easy to store

Strength6%+0.41

Good and strong

Good sturdy cart

Very strong, good quality, handy hook attachment to tap for storage

Return

1.0% Return rate 32% Fixable by listing

Size-Overall26%▅▆▇▇██

Too short

quite small

doesnt even fit

Leak-Proof21%█▆▆▇██

It leaks

Leaking everywhere

Leaks badly

Defective Material/Parts6%█▄▅▄▄▄
Connectivity-Overall5%▁█▇▇▅▅
Add-Ons/Attachments5%▅▇██▆▅

FAQ

Common 30m Hose questions

Answered from the same tracked data.