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11x14 frame
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.98–£26.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.47avg listing price — sweet spot $15–$100
Review moat
Okay2,929.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 80K searches