Skip to content

11x14 Frame

a small market ($59K/yr) — 11x14 Frame doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 15Growth 19Conversion 75Competition 59Returns 74Price range 55Avg price 37Brand share 63Review moat 36Quality gap 58
This niche Category average

Is 11x14 Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 11x14 Frame is a £59K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

11x14 Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.7% over the last 90 days and 7.0% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr8K
Search volume / yr-11.7%80K
Conversion rate7.0%
Avg price£10.47

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers14 · 20
Top-5 product click share50%
Open market33%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement81%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews2,930

Top 11x14 Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

24%

  • Frame Company22%
  • Scholar Tree13%
  • EGOFINE13%
  • Alison Kingsgate10%
  • Baoee9%
  • upsimples9%

11x14 Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR7.0%Products27Brands14Top 5 Brands67%OOS Rate6.2%Rating4.4★Reviews2,930Avg BSR#101
3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top 11x14 Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x14 picture frame20K/yr
  • 11 x 14 inch frame18K/yr
  • 14 x 11 inch picture frame14K/yr
  • 14x11 inch picture frame10K/yr
  • 11x14 frame9K/yr
  • 36 x 28 cm frame3K/yr
  • 11 x 14 inch frame black3K/yr
  • 28x36cm frame3K/yr

What reviews say buyers love and hate about 11x14 Frame

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Frame Quality40%

Nice frame

Value For Money16%

good value for money

Quality-Overall15%

Excellent product

Advertised Vs Actual Product13%

Does what I need it to

Size-Overall5%

Perfect fit for my diamond art painting

What buyers complain about

93% of reviews
Frame Quality34%

The quality of the frame is poor

Quality-Overall13%

Very poor quality and measurements wrong

Value For Money13%

Definitely not worth the money

Thin8%

Thin and flimsy

Material Quality6%

the quality of the materials is terrible

11x14 Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
45%
2Size-Overall
24%
3Color
6%
4Quality-Overall
6%
5Advertised Vs Actual Product
4%

Common 11x14 Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x14 Frame 47/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.
Search demand for 11x14 Frame on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.0× the quietest.