11x14 frame
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.98–£26.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.47avg listing price — sweet spot $15–$100
Review moat
Okay2,929.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, 11x14 frame is a £59K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
11x14 frame market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £63K–£84K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 81%
- Out of stock
- 6.2%
- Avg brand age
- 46 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
24%
- Frame Company22%
- Scholar Tree13%
- EGOFINE13%
- Alison Kingsgate10%
- Baoee9%
- upsimples9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top 11x14 frame search terms
- 11x14 picture frame20K/yr
- 11 x 14 inch frame18K/yr
- 14 x 11 inch picture frame14K/yr
- 14x11 inch picture frame10K/yr
- 11x14 frame9K/yr
- 36 x 28 cm frame3K/yr
- 11 x 14 inch frame black3K/yr
- 28x36cm frame3K/yr
Top 11x14 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frame Company Allington Black 14x11 Photo Frame MDF Real Glass
Frame Company£9.024.4★1,213 rev
EGOFINE 14x11 Picture Frame 100% Solid Wood Frames with 10x8 Mat 14x11 Photo Frames with Plexiglass 35.6x27.9cm Poster Frame for Tabletop and Wall Mounting Black
EGOFINE£9.954.2★9,254 rev
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 14X11
Alison Kingsgate£6.354.5★10,950 rev
KAIWIN 11x14 Picture Frame Black Set of 3 Photo Frame with Acrylic Glass for Pictures 8x10 with Mat or 11x14 Without Mat 14x11 Picture Frames for Hanging For Photos Posters Puzzles| Poster Frame
KAIWIN£10.754.4★1,007 rev
upsimples 3 Pack 11x14 Picture Frame Black 11x14 Poster Photo Frame
upsimples£7.563.7★4,286 rev
Newest
by launch date
14x11 Picture Frame Black 100% Solid MDF Wood Frames with Mat 14x11 Photo Frames with Plastic Acrylic Glass 35x28cm Poster Frame for Wall Mounting Black Frame
POOG£8.426 rev
Icona Bay - 14x11 Photo Frame with Removable Mat for 10x8 Pictures - Black Balsam - Modern Wood Grain Style with Shatterproof Cover Sheet - Tabletop/Wall Mount - Northwood Collection
Icona Bay£5.9864 rev
HueeeJot 11x14 picture frame - Wall Gallery 11x14 picture frame with Engineered Wood - Photo Frames Suitable for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack
HueeeJot£8.6248 rev
Baoee 11x14 Black white Picture Framephoto frame with acrylic glass Poster Frame
Baoee£7.60643 rev
Baoee 11x14 Oak white Picture Framephoto frame with acrylic glass Poster Frame
Baoee£7.52643 rev
Trending
90-day click momentumIcona Bay - 14x11 Photo Frame with Removable Mat for 10x8 Pictures - Black Balsam - Modern Wood Grain Style with Shatterproof Cover Sheet - Tabletop/Wall Mount - Northwood Collection
Icona Bay£5.984.5★
Alison Kingsgate Modern Rustic Oak Picture Frame for Photos - 14X11
Alison Kingsgate£6.874.6★
14x11 Picture Frame Black 100% Solid MDF Wood Frames with Mat 14x11 Photo Frames with Plastic Acrylic Glass 35x28cm Poster Frame for Wall Mounting Black Frame
POOG£8.424.6★
HueeeJot 11x14 picture frame - Wall Gallery 11x14 picture frame with Engineered Wood - Photo Frames Suitable for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack
HueeeJot£8.624.6★
Brown Picture Frames 14x11 Inch 2 Pack Wooden Picture Frame for Tabletop and Wall Mounting Mount for Picture 8x10
Scholar Tree£13.824.4★
What buyers say about 11x14 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Nice frame”
“good value for money”
“Excellent product”
“Does what I need it to”
“Perfect fit for my diamond art painting”
“Does the job”
“easy to open the box”
“these adhered perfectly to the wall”
“these make great framed gifts”
What buyers complain about
“The quality of the frame is poor”
“Very poor quality and measurements wrong”
“Definitely not worth the money”
“Thin and flimsy”
“the quality of the materials is terrible”
“wont hold a thick professionally mounted”
“measurements wrong”
“Not what I expected”
“Flimsy and cheap”
Top return reasons
Common questions
- Is 11x14 frame profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the 11x14 frame niche?
- 14 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in 11x14 frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 2.0%.
- When does demand for 11x14 frame peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 11x14 frame niche?
- Listings span £5.98–£26.19; the average listing price is £10.47 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.