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11x14 Frame

Fail

Shoppers spend only $59K a year here, so 11x14 Frame is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£59K/yr80K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
50%top-5 click share · 14 brands · 20 sellers

Flapen Score

11x14 Frame against its category

The dotted line is the Home & Garden average. Past it, 11x14 Frame is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11x14 Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 11x14 Frame 80K times last year and spent an estimated £59K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
7.0%
Market size, estimated
£59Ka year
Peak month
December2.0× the quietest month
Top search term
11x14 picture frame20K searches a year

02 · Price

A sale here is worth £10.47.

Listings sell for £10.47 on average, from £5.98 to £26.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.47 that is £1K to £3K a year per listing.

Average price
£10.47under the $15 to $100 sweet spot
Price range
£5.98–£26.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #101 within Photo Albums, Frames & Accessories. It carries 2,930 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
89%
Out of stock, average day
6.2%
Average rank
#101in Photo Albums, Frames & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,930per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top 11x14 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

24%

  • Frame Company22%
  • Scholar Tree13%
  • EGOFINE13%
  • Alison Kingsgate10%
  • Baoee9%
  • upsimples9%

Demand

11x14 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top 11x14 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11x14 picture frame20K/yr
  • 11 x 14 inch frame18K/yr
  • 14 x 11 inch picture frame14K/yr
  • 14x11 inch picture frame10K/yr
  • 11x14 frame9K/yr
  • 36 x 28 cm frame3K/yr
  • 11 x 14 inch frame black3K/yr
  • 28x36cm frame3K/yr

Reviews and returns

What reviews say buyers love and hate about 11x14 Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Frame Quality34%+0.02

The quality of the frame is poor

Frames and so called glass are both plastic

I found the frame very flimsy

Quality-Overall13%+0.31

Very poor quality and measurements wrong

Not the best

Such bad quality, extremely disappointing

Value For Money13%+1.32

Definitely not worth the money

Not worth it

Thin8%−0.16

Thin and flimsy

Material Quality6%−0.12

the quality of the materials is terrible

The clear plastic is very thin

Love

Frame Quality40%+0.02

Nice frame

Lovely frames for the price

Really lovely frames well made strong

Value For Money16%+1.32

good value for money

Good value for price

Good price

Quality-Overall15%+0.31

Excellent product

is a nice solid quality item with portrait or landscape hanging option

Good quality

Advertised Vs Actual Product13%+2.37

Does what I need it to

Does the job

Exactly as described

Size-Overall5%+0.29

Perfect fit for my diamond art painting

but happy overall with size

Highly recommended & true to size

Return

2.0% Return rate 37% Fixable by listing

Frame Quality45%▇█▆▅▆█

The quality of the frame is poor

Frames and so called glass are both plastic

I found the frame very flimsy

Size-Overall24%▅▅▆▇█▄

measurements wrong

Small mat opening

Color6%▅▆█▄▇▃
Quality-Overall6%▂▁▄█▆▂

Very poor quality and measurements wrong

Not the best

Such bad quality, extremely disappointing

Advertised Vs Actual Product4%█▃▂▂▃▇

Not what I expected

FAQ

Common 11x14 Frame questions

Answered from the same tracked data.