roll up mattress
Worth a lookShows a sweet-spot price point ($59.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£59.25avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Good£8.22–£127.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good755.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay£234K£234K/yr · 346K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, roll up mattress is a £234K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
roll up mattress market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £178K–£237K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 93%
- Out of stock
- 23.5%
- Avg brand age
- 37 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
78
Top-5 brand share
54%
Top 20: 97%
Top-5 click share
29%
Top 20: 65%
Open market
39%
- Vesgantti18%
- Jamdok11%
- Autsel9%
- Gwydre9%
- Twirest7%
- Doubleslee7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×
Top roll up mattress search terms
- folding mattress single52K/yr
- roll up mattress42K/yr
- folding mattress double40K/yr
- foldable mattress double30K/yr
- foldable mattress single27K/yr
- floor mattress single22K/yr
- single folding mattress16K/yr
- fold up mattress15K/yr
- guest mattress15K/yr
- mattress foldable14K/yr
Top roll up mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vesgantti Folding Mattress Small Single 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed - 100-Night Trial CertiPUR-US Certified
Vesgantti£49.224.6★420 rev
Foldable Folding Mattress Single Tri-fold Memory Foam Mattress 75x190x10cm
Autsel£46.804.5★298 rev
Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.354.5★182 rev
Jamdok Single Foam Mattress Topper For Camping Bed Car Mattress Sofa Roll Up Floors Mat Folding Sleep Pad Portable(190X75X5cm)
Jamdok£38.254.4★194 rev
Single Foldable Gel Memory Foam Floor Mattress Roll Up Topper Pad Portable Guest Bed for Camping Camper Van & Home Comes With Pillow and Carrying Bag White 190x75x7.5cm
Unique Impression£44.514.4★31 rev
Newest
by launch date
Folding Mattress Single Memory Foam Foldable Mattress 75x190x10cm Grey
Autsel£44.5348 rev
Twirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.35182 rev
Single Foldable Gel Memory Foam Floor Mattress Roll Up Topper Pad Portable Guest Bed for Camping Camper Van & Home Comes With Pillow and Carrying Bag White 190x75x7.5cm
Unique Impression£44.5131 rev
Vesgantti Folding Mattress Small Single 75x190cm 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
Vesgantti£51.6563 rev
Vesgantti Folding Mattress Double 135x190cm 15CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
Vesgantti£92.4663 rev
Trending
90-day click momentumTwirest Folding Mattress Double Foldable Memory Foam Mattress With Portable Pillow Guest Washable Cover Easy Storage for Camping Caravans Guest(135x190x15cm)
Twirest£68.354.5★
Folding Mattress Single Memory Foam Foldable Mattress 75x190x10cm Grey
Autsel£44.534.5★
Vesgantti Folding Mattress Small Single 75x190cm 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed
Vesgantti£51.654.8★
Gwydre Tri-fold 190 * 135 * 15cm Double Memory Foam Mattress
Gwydre£74.704.5★
Doubleslee Foldable Mattress Double 4ft6 6 Inch Folding Double Bed Mattress Memory Foam 3 Fold Easy Storage With Washable Cover for Travel Camping Caravans Guest Bed (135x190x15cm)
Doubleslee£74.444.4★
What buyers say about roll up mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Its very comfortable”
“Good Quality mattress”
“Good value”
“The foam is nice”
“Easy to use”
“Inflates quickly, easy to use, nice weight,”
“Easy storage”
“the bag fits it”
“It did exactly what I needed”
“Plenty of padding for me”
What buyers complain about
“not as thick as it looks”
“had deflated after a few hours”
“its shorter by several inches”
“Disappointing Quality – Not What I Expected”
“slightly torn at the seems already”
“Horribly uncomfortable”
“This item doesnt match pictures”
“Maybe a little expensive for what it is”
“Doesn't store back down in size very well”
“Leaks”
Top return reasons
Common questions
- Is roll up mattress profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 67 tracked products. 11 of 21 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the roll up mattress niche?
- 27 brands and 78 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in roll up mattress?
- Top complaints mined from reviews: Thickness, Inflation/Deflation, Size-Overall. The return rate is 2.5%.
- When does demand for roll up mattress peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the roll up mattress niche?
- Listings span £8.22–£127.89; the average listing price is £59.25 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.