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Roll Up Mattress

Maybe

Products sell for $59.25 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Roll Up Mattress is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£234K/yr346K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
29%top-5 click share · 27 brands · 78 sellers

Flapen Score

Roll Up Mattress against its category

The dotted line is the Home & Garden average. Past it, Roll Up Mattress is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll Up Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roll Up Mattress 346K times last year and spent an estimated £234K. The top 5 brands take 54% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
1.1%
Market size, estimated
£234Ka year
Peak month
August2.0× the quietest month
Top search term
folding mattress single52K searches a year

02 · Price

A sale here is worth £59.25.

Listings sell for £59.25 on average, from £8.22 to £127.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £59.25 that is £0 to £6K a year per listing.

Average price
£59.25inside the $15 to $100 sweet spot
Price range
£8.22–£127.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #111 within Furniture. It carries 755 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
90%
Out of stock, average day
23.5%
Average rank
#111in Furniture
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
755per listing
Listings tracked
67

04 · Newcomers

Amazon counts 11 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
11Amazon's first-year sales bar
Average brand age
37 months

Products

Top Roll Up Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

78

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

29%

Top 20: 65%

Open market

39%

  • Vesgantti18%
  • Jamdok11%
  • Autsel9%
  • Gwydre9%
  • Twirest7%
  • Doubleslee7%

Demand

Roll Up Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Roll Up Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding mattress single52K/yr
  • roll up mattress42K/yr
  • folding mattress double40K/yr
  • foldable mattress double30K/yr
  • foldable mattress single27K/yr
  • floor mattress single22K/yr
  • single folding mattress16K/yr
  • fold up mattress15K/yr
  • guest mattress15K/yr
  • mattress foldable14K/yr

Reviews and returns

What reviews say buyers love and hate about Roll Up Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness12%−0.08

not as thick as it looks

Wish I had brought a thicker one

Not thick enough

Inflation/Deflation11%−0.16

had deflated after a few hours

Did not stay inflated

Deflated

Size-Overall10%−0.04

its shorter by several inches

Not a single size

Quite smaller

Quality-Overall10%−0.02

Disappointing Quality – Not What I Expected

Very poor quality too as stitching on seams have started fraying after only a couple uses

Bad quality

Durability6%−0.10

slightly torn at the seems already

not very durable

The carry bag isnt the most durable

Love

Comfort-Overall39%+2.96

Its very comfortable

The mattress is very comfortable

Comfortable to use

Quality-Overall13%−0.02

Good Quality mattress

Quality mattress

Beautiful quality

Value For Money8%+0.38

Good value

Excellent value for money

Excellent value for money

Foam5%+0.42

The foam is nice

The memory foam feels supportive

Very good foam in the mattress

Ease Of Use4%+0.29

Easy to use

Easy storage

Folds Easy

Return

2.5% Return rate 37% Fixable by listing

Size-Overall26%▆▅█▆▅▅

its shorter by several inches

Not a single size

Quite smaller

Inflation/Deflation15%▅▇▃▆█▇

had deflated after a few hours

Did not stay inflated

Deflated

Comfort-Overall11%▄▅▆█▅▇

Horribly uncomfortable

not that comfy for a big geezer like me

feels hard wearing

Quality-Overall7%▆█▅▅▆▅

Disappointing Quality – Not What I Expected

Very poor quality too as stitching on seams have started fraying after only a couple uses

Bad quality

Thin7%▇█▆▆▄▄

FAQ

Common Roll Up Mattress questions

Answered from the same tracked data.