38
yorkshire puddings
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible43.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good514.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£193K£193K/yr · 200K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£2.23avg listing price — sweet spot $15–$100
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.52–£4.02cheapest to priciest tracked listing — scored on the share inside $15–$100