Skip to content

Yorkshire Puddings

Fail

The top 5 brands take 100% of clicks, so Yorkshire Puddings is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£193K/yr200K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 36 sellers

Flapen Score

Yorkshire Puddings against its category

The dotted line is the Grocery average. Past it, Yorkshire Puddings is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yorkshire Puddings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yorkshire Puddings 200K times last year and spent an estimated £193K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

43.4% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 43.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
43.4%
Market size, estimated
£193Ka year
Peak month
December4.5× the quietest month
Top search term
yorkshire puddings178K searches a year

02 · Price

A sale here is worth £2.23.

Listings sell for £2.23 on average, from £0.52 to £4.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £2.23 that is £11K to £13K a year per listing.

Average price
£2.23under the $15 to $100 sweet spot
Price range
£0.52–£4.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Bakery. It carries 515 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Bakery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Yorkshire Puddings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Morrisons61%
  • Aunt Bessies26%
  • Iceland9%
  • The Real Yorkshire Pudding Co.2%
  • PONLEE2%

Demand

Yorkshire Puddings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Yorkshire Puddings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yorkshire puddings178K/yr
  • yorkshire pudding19K/yr
  • yorkshires3K/yr

Reviews and returns

What reviews say buyers love and hate about Yorkshire Puddings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.14

Bigger than usual

Grown very small

It is bigger in size

Taste-Overall10%+1.31

Nothing special in the taste

These tasted like when you lick the spoon of plain pancake batter

Storage Temperature10%−0.16

Arrived thawed

Quality-Overall10%−0.02

Quality control must be non existant

Flavor5%+0.50

No flavour really

Love

Taste-Overall24%+1.31

Nice taste, be careful not to overcooked as they become too crispy

I love yorkshire pudding

Great taste too

Quality-Overall17%−0.02

Beautifully made

Good quality

No complaints

Value For Money16%+0.61

cheaper

Good value for money

Good Value

Baking13%+1.61

Good puddings

Self bake Yorkshire pudding

Great little puddings

Cooking Instructions10%+0.06

Good cook product

Made my cooking easy

Good for a quick roast

FAQ

Common Yorkshire Puddings questions

Answered from the same tracked data.