yorkshire puddings
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible43.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good514.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£193K£193K/yr · 200K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£2.23avg listing price — sweet spot $15–$100
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.52–£4.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yorkshire puddings is a £193K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
yorkshire puddings market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- £178K–£223K
- units × avg price
- Conversion rate
- 43.4%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Morrisons61%
- Aunt Bessies26%
- Iceland9%
- The Real Yorkshire Pudding Co.2%
- PONLEE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top yorkshire puddings search terms
- yorkshire puddings178K/yr
- yorkshire pudding19K/yr
- yorkshires3K/yr
Top yorkshire puddings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Yorkshire Puddings 230g (Frozen)
Morrisons£1.274.4★1,976 rev
Morrisons The Best Beef Dripping Yorkshire Puddings 192g Tray
Morrisons£2.664.6★361 rev
Aunt Bessies 10 Glorious Golden Yorkshire Puddings 190 g
Aunt Bessies£2.374.7★1,919 rev
Morrisons Yorkshire Pudding 6pk 132g
Morrisons£1.824.4★172 rev
Iceland 12 Yorkshire Puddings 217g (Frozen)
Iceland£1.024.5★305 rev
Newest
by launch date
Morrisons Traditional Filled Yorkshire Pudding 400g
Morrisons£4.0219 rev
The Real Yorkshire Pudding Proper Tasty Yorkshire Pudding 6pk 228g
The Real Yorkshire Pudding Co.£2.4425 rev
Morrisons Yorkshire Pudding 6pk 132g
Morrisons£1.82172 rev
Iceland 12 Yorkshire Puddings 217g (Frozen)
Iceland£1.02305 rev
Aunt Bessies 10 Proper Good Large Yorkshire Puddings 275g (Frozen)
Aunt Bessies£2.16145 rev
Trending
90-day click momentumAunt Bessies 10 Proper Good Large Yorkshire Puddings 275g (Frozen)
Aunt Bessies£2.164.6★
Morrisons Savers Yorkshire Puddings Pack of 15 (Frozen)
Morrisons£0.524.3★
Morrisons The Best Beef Dripping Yorkshire Puddings 192g Tray
Morrisons£2.664.6★
Morrisons Yorkshire Pudding 6pk 132g
Morrisons£1.824.4★
Morrisons Traditional Filled Yorkshire Pudding 400g
Morrisons£4.024.5★
What buyers say about yorkshire puddings
What buyers praise and complain about, mined from review topics.What buyers love
“Nice taste, be careful not to overcooked as they become too crispy”
“Beautifully made”
“cheaper”
“Good puddings”
“Good cook product”
“good size”
“Nice taste, be careful not to overcooked as they become too crispy”
“Light and fluffy”
“Love these dripping Yorkshire puddings traditional flavour just not same with oil”
“Just what I needed”
What buyers complain about
“Bigger than usual”
“Nothing special in the taste”
“Arrived thawed”
“Quality control must be non existant”
“No flavour really”
“as I find them dry”
“if you are cooking for 6,no point in having 10 puddings”
“as I find that they aren't too crisp then”
Common questions
- Is yorkshire puddings profitable to sell on Amazon United Kingdom?
- The niche generates £193K/yr across 13 tracked products. 90-day search growth is -39.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the yorkshire puddings niche?
- 5 brands and 36 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yorkshire puddings?
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Storage Temperature. The return rate is 0.0%.
- When does demand for yorkshire puddings peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the yorkshire puddings niche?
- Listings span £0.52–£4.02; the average listing price is £2.23 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.