How competitive is the Yoghurt niche on Amazon United Kingdom?

16 brands and 37 sellers compete in Yoghurt on Amazon United Kingdom. The top 5 Yoghurt products take 40% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Yoghurt?

Yoghurt buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Yoghurt niche?

Yoghurt sells for £2.51 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.14–£5.31. The average incumbent carries 707 reviews — the moat a new listing must climb.

Yoghurt

Yoghurt clears our launch bar: a $1.4M/yr market growing +11.7% this quarter with returns at 0.0%.

Flapen Score

Launch it

This niche Category average

Is Yoghurt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yoghurt is a £1.4M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 78% of demand. Verdict: Launch it — 60/100.

Yoghurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +11.7% over the last 90 days and 19.6% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr800K

Search volume / yr+11.7%2.8M

Conversion rate19.6%

Avg price£2.51

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers16 · 37

Top-5 product click share40%

Open market22%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 45 products

Top Yoghurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Greek Style Yogurt 1kg

Price: £2.05
Rating: 4.6/5
Reviews: 1,183
Age: 8y ago

Morrisons Fat Free Greek Style Yogurt 500g

Price: £1.15
Rating: 4.5/5
Reviews: 1,966
Age: 6y ago

Morrisons The Best Greek Yogurt 10 Percent Fat 500 g

Price: £2.46
Rating: 4.6/5
Reviews: 409
Age: 8y ago

Fage Total 5% Fat Strained Yoghurt 450g

Price: £3.34
Rating: 4.8/5
Reviews: 550
Age: 4y ago

Morrisons The Best Fat Free Authentic Greek Yogurt 500 g

Price: £2.39
Rating: 4.6/5
Reviews: 276
Age: 8y ago

Newest

by launch date

Morrisons Greek Natural Yoghurt 4 x 100g

Price: £1.56
Rating: 4.6/5
Reviews: 198
Age: 1y ago

Morrisons Thick & Super Creamy Strawberry Yoghurt 4 x 125g

Price: £1.73
Rating: 4.6/5
Reviews: 160
Age: 1y ago

Morrisons Thick & Super Creamy Peach & Passion Fruit Yoghurt 4 x 125g

Price: £1.73
Rating: 4.6/5
Reviews: 119
Age: 1y ago

Müller Corner Crunch - 3 x Vanilla Chocolate / 3x Banana Chocolate 124g (Pack of 6)

Price: £3.95
Rating: 4.7/5
Reviews: 998
Age: 4y ago

Müller Corner Crunch - 3 x Chocolate Digestive / 3 x Strawberry Shortcake 124g (Pack of 6)

Price: £3.84
Rating: 4.7/5
Reviews: 366
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 72%

Open market

18%

Morrisons44%
Fage14%
Yeo Valley7%
Oykos6%
Müller6%
ONKEN5%
Open — no brand owns it (10 brands, 18%)

Yoghurt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR19.6%Products45Brands16Top 5 Brands78%OOS Rate1.0%Rating4.7★Reviews707Avg BSR#23

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Yoghurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yoghurt909K/yr +8.5%10.4% conv.
greek yoghurt563K/yr +17.3%21.5% conv.
yogurt526K/yr +2.6%8.4% conv.
yoghurts167K/yr +7.0%10.2% conv.
yogurts146K/yr +1.7%9.1% conv.
greek yogurt115K/yr +3.6%14.8% conv.
fage66K/yr +51.6%14.9% conv.
fage greek yoghurt58K/yr +91.9%12.0% conv.
muller corner49K/yr +59.9%12.7% conv.
muller46K/yr +19.0%5.0% conv.

What reviews say buyers love and hate about Yoghurt

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall33%

“It's so creamy and delicious”

Quality-Overall10%

“As good as good quality real Greek yoghurt”

Value For Money9%

“Value for money”

Flavor8%

“a creamy taste”

Thickness7%

“Lovely thick yoghurt”

What buyers complain about

65% of reviews

Value For Money16%

“They are a little overpriced for what they are”

Taste-Overall13%

“taste is a little bland”

Sweetness13%

“Not overly sweet”

Thickness6%

“they lose their thickness”

Sour5%

“I found it quite sour without the creaminess I like”

Common Yoghurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yoghurt 60/100 on Amazon United Kingdom — Launch it. The niche generates £1.4M/yr across 45 tracked products. Search demand moved +11.7% over the last 90 days.