Yoghurt
MaybeBuyers convert on 19.6% of searches. But prices span $1.14–$5.31, mostly outside the sweet spot, so Yoghurt is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £1.4M/yr2.8M searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 40%top-5 click share · 16 brands · 37 sellers
Flapen Score
Yoghurt against its category
The dotted line is the Grocery average. Past it, Yoghurt is stronger. Inside it, weaker.
Market
The Yoghurt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yoghurt 2.8M times last year and spent an estimated £1.4M. The top 5 brands take 78% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
19.6% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 19.6%
- Market size, estimated
- £1.4Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- yoghurt909K searches a year
02 · Price
A sale here is worth £2.51.
Listings sell for £2.51 on average, from £1.14 to £5.31. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At £2.51 that is £31K to £38K a year per listing.
- Average price
- £2.51under the $15 to $100 sweet spot
- Price range
- £1.14–£5.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £31K–£38K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #23 within Fresh & Chilled. It carries 707 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 2%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #23in Fresh & Chilled
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 707per listing
- Listings tracked
- 45
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Yoghurt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Greek Style Yogurt 1kg
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 8y ago

Morrisons Fat Free Greek Style Yogurt 500g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 6y ago

Morrisons The Best Greek Yogurt 10 Percent Fat 500 g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 8y ago

Fage Total 5% Fat Strained Yoghurt 450g
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 550
- Age
- 4y ago

Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 8y ago
Trending
90-day click momentum
Fage Total 0% Fat Strained Yoghurt 450g
- Price
- £3.32
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 4y ago

Morrisons The Best Greek Yogurt 10 Percent Fat 500 g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 8y ago

Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 8y ago

Fage Total 0% Greek Yoghurt 950g
- Price
- £5.31
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 11y ago

Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 920
- Age
- 10y ago
Newest
by launch date
Morrisons Greek Natural Yoghurt 4 x 100g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago

Morrisons Thick & Super Creamy Strawberry Yoghurt 4 x 125g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Morrisons Thick & Super Creamy Peach & Passion Fruit Yoghurt 4 x 125g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago

Müller Corner Crunch - 3 x Vanilla Chocolate / 3x Banana Chocolate 124g (Pack of 6)
- Price
- £3.95
- Rating
- 4.7/5
- Reviews
- 998
- Age
- 4y ago

Müller Corner Crunch - 3 x Chocolate Digestive / 3 x Strawberry Shortcake 124g (Pack of 6)
- Price
- £3.84
- Rating
- 4.7/5
- Reviews
- 366
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
16 flat
Sellers
37
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
40%
Top 20: 72%
Open market
18%
- Morrisons44%
- Fage14%
- Yeo Valley7%
- Oykos6%
- Müller6%
- ONKEN5%
- Open — no brand owns it (10 brands, 18%)
Demand
Yoghurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Yoghurt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yoghurt909K/yr
- greek yoghurt563K/yr
- yogurt526K/yr
- yoghurts167K/yr
- yogurts146K/yr
- greek yogurt115K/yr
- fage66K/yr
- fage greek yoghurt58K/yr
- muller corner49K/yr
- muller46K/yr
Reviews and returns
What reviews say buyers love and hate about Yoghurt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are a little overpriced for what they are
Too expensive
A bit pricey
taste is a little bland
I hate the taste of sweeteners
Tasteless
Not overly sweet
slightly too sweet for me
I hate the taste of sweeteners
they lose their thickness
It's ridiculously thick
It is thicker than your usual rubbish yogurts
I found it quite sour without the creaminess I like
Love
It's so creamy and delicious
a creamy taste
Great taste
As good as good quality real Greek yoghurt
Excellent product
Restaurant quality, yogurt
Value for money
Great price
Value for money
a creamy taste
Great Flavour
Peach fruit flavour um great
Lovely thick yoghurt
Great thick, creamy yogurt
thickness great
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoghurt questions
Answered from the same tracked data.









