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Yoghurt

Maybe

Buyers convert on 19.6% of searches. But prices span $1.14–$5.31, mostly outside the sweet spot, so Yoghurt is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£1.4M/yr2.8M searches / yr
90-day growth
+11.7%search demand this quarter
Competition
40%top-5 click share · 16 brands · 37 sellers

Flapen Score

Yoghurt against its category

The dotted line is the Grocery average. Past it, Yoghurt is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoghurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoghurt 2.8M times last year and spent an estimated £1.4M. The top 5 brands take 78% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

19.6% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
19.6%
Market size, estimated
£1.4Ma year
Peak month
January1.4× the quietest month
Top search term
yoghurt909K searches a year

02 · Price

A sale here is worth £2.51.

Listings sell for £2.51 on average, from £1.14 to £5.31. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At £2.51 that is £31K to £38K a year per listing.

Average price
£2.51under the $15 to $100 sweet spot
Price range
£1.14–£5.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
12,500–15,000
Revenue per listing a year
£31K–£38K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #23 within Fresh & Chilled. It carries 707 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#23in Fresh & Chilled
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
707per listing
Listings tracked
45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Yoghurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£55K£110K£165K£219K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 72%

Open market

18%

  • Morrisons44%
  • Fage14%
  • Yeo Valley7%
  • Oykos6%
  • Müller6%
  • ONKEN5%
  • Open — no brand owns it (10 brands, 18%)

Demand

Yoghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Yoghurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoghurt909K/yr
  • greek yoghurt563K/yr
  • yogurt526K/yr
  • yoghurts167K/yr
  • yogurts146K/yr
  • greek yogurt115K/yr
  • fage66K/yr
  • fage greek yoghurt58K/yr
  • muller corner49K/yr
  • muller46K/yr

Reviews and returns

What reviews say buyers love and hate about Yoghurt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%+0.53

They are a little overpriced for what they are

Too expensive

A bit pricey

Taste-Overall13%−0.04

taste is a little bland

I hate the taste of sweeteners

Tasteless

Sweetness13%−0.06

Not overly sweet

slightly too sweet for me

I hate the taste of sweeteners

Thickness6%+0.47

they lose their thickness

It's ridiculously thick

It is thicker than your usual rubbish yogurts

Sour5%−0.04

I found it quite sour without the creaminess I like

Love

Taste-Overall33%−0.04

It's so creamy and delicious

a creamy taste

Great taste

Quality-Overall10%+0.98

As good as good quality real Greek yoghurt

Excellent product

Restaurant quality, yogurt

Value For Money9%+0.53

Value for money

Great price

Value for money

Flavor8%+0.35

a creamy taste

Great Flavour

Peach fruit flavour um great

Thickness7%+0.47

Lovely thick yoghurt

Great thick, creamy yogurt

thickness great

FAQ

Common Yoghurt questions

Answered from the same tracked data.