yoghurt
Launch itA $1.4M/yr market growing +11.7% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 2.8M searches
Competition
Great40%top-5 click share — an open shelf
Review moat
Good706.98avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.51avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£5.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yoghurt is a £1.4M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 78% of demand. Verdict: Launch it — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
yoghurt market data
- Units sold / yr
- 600K–800K
- avg 12,500–15,000/product
- Revenue / yr
- £1.5M–£2.0M
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 2%
- Out of stock
- 1.0%
- Avg brand age
- 56 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
16 flat
Sellers
37
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
40%
Top 20: 72%
Open market
18%
- Morrisons44%
- Fage14%
- Yeo Valley7%
- Oykos6%
- Müller6%
- ONKEN5%
- Open — no brand owns it (10 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top yoghurt search terms
- yoghurt909K/yr
- greek yoghurt563K/yr
- yogurt526K/yr
- yoghurts167K/yr
- yogurts146K/yr
- greek yogurt115K/yr
- fage66K/yr
- fage greek yoghurt58K/yr
- muller corner49K/yr
- muller46K/yr
Top yoghurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Greek Style Yogurt 1kg
Morrisons£2.054.6★1,183 rev
Morrisons Fat Free Greek Style Yogurt 500g
Morrisons£1.154.5★1,966 rev
Morrisons The Best Greek Yogurt 10 Percent Fat 500 g
Morrisons£2.464.6★409 rev
Fage Total 5% Fat Strained Yoghurt 450g
Fage£3.344.8★550 rev
Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
Morrisons£2.394.6★276 rev
Newest
by launch date
Morrisons Greek Natural Yoghurt 4 x 100g
Morrisons£1.56198 rev
Morrisons Thick & Super Creamy Strawberry Yoghurt 4 x 125g
Morrisons£1.73160 rev
Morrisons Thick & Super Creamy Peach & Passion Fruit Yoghurt 4 x 125g
Morrisons£1.73119 rev
Müller Corner Crunch - 3 x Vanilla Chocolate / 3x Banana Chocolate 124g (Pack of 6)
Müller£3.95998 rev
Müller Corner Crunch - 3 x Chocolate Digestive / 3 x Strawberry Shortcake 124g (Pack of 6)
Müller£3.84366 rev
Trending
90-day click momentum
Fage Total 0% Fat Strained Yoghurt 450g
Fage£3.324.8★
Morrisons The Best Greek Yogurt 10 Percent Fat 500 g
Morrisons£2.464.6★
Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
Morrisons£2.394.6★
Fage Total 0% Greek Yoghurt 950g
Fage£5.314.8★
Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g
Munch Bunch£1.774.7★
What buyers say about yoghurt
What buyers praise and complain about, mined from review topics.What buyers love
“It's so creamy and delicious”
“As good as good quality real Greek yoghurt”
“Value for money”
“a creamy taste”
“Lovely thick yoghurt”
“Creamy and healthy”
“Creamy soft”
“Nice taste and healthy”
“Taste amazing smooth texture”
“Honey so good”
What buyers complain about
“They are a little overpriced for what they are”
“taste is a little bland”
“Not overly sweet”
“they lose their thickness”
“I found it quite sour without the creaminess I like”
“Went off 1 day later”
“I was sad to have to give them up because they are too delicious for my new diet”
“I hate the taste of sweeteners”
“the salted caramel has no flavour just sweetness”
“the salted caramel has no flavour just sweetness”
Common questions
- Is yoghurt profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 45 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the yoghurt niche?
- 16 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in yoghurt?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- When does demand for yoghurt peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the yoghurt niche?
- Listings span £1.14–£5.31; the average listing price is £2.51 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.