60
yoghurt
Launch itA $1.4M/yr market growing +11.7% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 2.8M searches
Competition
Great40%top-5 click share — an open shelf
Review moat
Good706.98avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.51avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£5.31cheapest to priciest tracked listing — scored on the share inside $15–$100