Yeast
prices mostly outside the sweet spot ($1.49–$8.98) — Yeast doesn't clear our bar today.
Flapen Score
Is Yeast profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yeast is a £269K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Yeast: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.4% over the last 90 days and 15.5% of searches end in a purchase.
£269K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Yeast products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Instant Dry Yeast for Bread and Pizza 50g Household Active Dry Instant Yeast for Bread Making Fast Action for Baking At Home and Bread Machine
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,425
- Age
- 6y ago
Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago
500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 6y ago
Morrisons Fast Action Yeast Sachets 56g
- Price
- £1.61
- Rating
- 4.5/5
- Reviews
- 553
- Age
- 12y ago
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 11mo ago
Trending
90-day click momentum
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov
- Price
- £8.82
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago
Italian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago
Allinson Easy Bake Yeast Tin 100g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 613
- Age
- 10y ago
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 11mo ago
Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago
Newest
by launch dateItalian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov
- Price
- £8.82
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 11mo ago
Baking Beauty and Beyond Instant Dry Yeast for Hand Bread Machines - Professional Bakers for Bread Cake Pizza Dough Crust 200 Gram Bag
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 2,425
- Age
- 2y ago
500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
49
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- BBB BAKING BEAUTY & BEYOND32%
- Antimo Caputo17%
- fermipan16%
- Allinson14%
- Morrisons7%
- Blue Nile Foods5%
- Open — no brand owns it (3 brands, 8%)
Yeast demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Yeast search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yeast123K/yr
- yeast for bread making71K/yr
- instant yeast18K/yr
- dried yeast13K/yr
- dry yeast11K/yr
- bread yeast13K/yr
- active dry yeast10K/yr
- caputo yeast7K/yr
- fast action yeast7K/yr
- dried yeast for bread making8K/yr
What reviews say buyers love and hate about Yeast
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Performance-wise, it's consistently excellent”
“Great product and useful size for regular baking”
“Excellent value for money”
“Its so easy to”
“Compliments the flour”
What buyers complain about
70% of reviews“Waste of money”
“Everything onboard ends up a bit damp eventually no matter how it is stored”
“its bad quality”
“Not work”
“Didn't know it's such a big package”
Common Yeast questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
