Yeast
FailPrices span $1.49–$8.98, mostly outside the sweet spot, so Yeast is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £269K/yr319K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 49 sellers
Flapen Score
Yeast against its category
The dotted line is the Grocery average. Past it, Yeast is stronger. Inside it, weaker.
Market
The Yeast market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yeast 319K times last year and spent an estimated £269K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £269Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- yeast123K searches a year
02 · Price
A sale here is worth £5.43.
Listings sell for £5.43 on average, from £1.49 to £8.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.43 that is £11K to £14K a year per listing.
- Average price
- £5.43under the $15 to $100 sweet spot
- Price range
- £1.49–£8.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Baking Supplies. It carries 1,215 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #366in Baking Supplies
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,215per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Yeast products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Instant Dry Yeast for Bread and Pizza 50g Household Active Dry Instant Yeast for Bread Making Fast Action for Baking At Home and Bread Machine
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,425
- Age
- 6y ago

Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago

500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 6y ago

Morrisons Fast Action Yeast Sachets 56g
- Price
- £1.61
- Rating
- 4.5/5
- Reviews
- 553
- Age
- 12y ago

Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov
- Price
- £8.82
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago

Italian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago

Allinson Easy Bake Yeast Tin 100g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 613
- Age
- 10y ago

Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 11mo ago

Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago
Newest
by launch date
Italian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago

Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov
- Price
- £8.82
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago

Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 11mo ago

Baking Beauty and Beyond Instant Dry Yeast for Hand Bread Machines - Professional Bakers for Bread Cake Pizza Dough Crust 200 Gram Bag
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 2,425
- Age
- 2y ago

500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
49
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
8%
- BBB BAKING BEAUTY & BEYOND32%
- Antimo Caputo17%
- fermipan16%
- Allinson14%
- Morrisons7%
- Blue Nile Foods5%
- Open — no brand owns it (3 brands, 8%)
Demand
Yeast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Yeast search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yeast123K/yr
- yeast for bread making71K/yr
- instant yeast18K/yr
- dried yeast13K/yr
- dry yeast11K/yr
- bread yeast13K/yr
- active dry yeast10K/yr
- caputo yeast7K/yr
- fast action yeast7K/yr
- dried yeast for bread making8K/yr
Reviews and returns
What reviews say buyers love and hate about Yeast
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yeast questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









