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Yeast

Fail

Prices span $1.49–$8.98, mostly outside the sweet spot, so Yeast is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£269K/yr319K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
69%top-5 click share · 9 brands · 49 sellers

Flapen Score

Yeast against its category

The dotted line is the Grocery average. Past it, Yeast is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yeast market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yeast 319K times last year and spent an estimated £269K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
15.5%
Market size, estimated
£269Ka year
Peak month
January1.6× the quietest month
Top search term
yeast123K searches a year

02 · Price

A sale here is worth £5.43.

Listings sell for £5.43 on average, from £1.49 to £8.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.43 that is £11K to £14K a year per listing.

Average price
£5.43under the $15 to $100 sweet spot
Price range
£1.49–£8.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Baking Supplies. It carries 1,215 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#366in Baking Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,215per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Yeast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

49

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • BBB BAKING BEAUTY & BEYOND32%
  • Antimo Caputo17%
  • fermipan16%
  • Allinson14%
  • Morrisons7%
  • Blue Nile Foods5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Yeast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Yeast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeast123K/yr
  • yeast for bread making71K/yr
  • instant yeast18K/yr
  • dried yeast13K/yr
  • dry yeast11K/yr
  • bread yeast13K/yr
  • active dry yeast10K/yr
  • caputo yeast7K/yr
  • fast action yeast7K/yr
  • dried yeast for bread making8K/yr

Reviews and returns

What reviews say buyers love and hate about Yeast

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+0.80

Waste of money

A little more expensive

it certainly does not offer anything spectacular to warrant the high price

Moist/Dry11%−0.02

Everything onboard ends up a bit damp eventually no matter how it is stored

Dried yeast

The packaging says dry yeast

Quality-Overall11%+1.24

its bad quality

I wish I checked the negative reviews because I wouldnt have bothered ordering

Not good and keeps failing,avoid

Functionality-Overall9%−0.07

Not work

It doesnt work

can't get it to work at all

Size-Overall9%−0.02

Didn't know it's such a big package

Small package

Its a very small package

Love

Quality-Overall28%+1.24

Performance-wise, it's consistently excellent

Excellent product

Excellent quality that produces light and fluffy bread

Baking18%+1.78

Great product and useful size for regular baking

Worked well in my bake

Perfect for my pizza dough

Value For Money11%+0.80

Excellent value for money

Good price

worth it

Ease Of Use9%+0.57

Its so easy to

easy to work with

Easy to use

Taste-Overall7%−0.04

Compliments the flour

It tastes really good with a nice soft texture

Bread is tasty

FAQ

Common Yeast questions

Answered from the same tracked data.