yeast
Skip itPrices mostly outside the sweet spot ($1.49–$8.98) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,215.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay£269K£269K/yr · 319K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.43avg listing price — sweet spot $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.49–£8.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yeast is a £269K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
yeast market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £272K–£326K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
49
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- BBB BAKING BEAUTY & BEYOND32%
- Antimo Caputo17%
- fermipan16%
- Allinson14%
- Morrisons7%
- Blue Nile Foods5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top yeast search terms
- yeast123K/yr
- yeast for bread making71K/yr
- instant yeast18K/yr
- dried yeast13K/yr
- dry yeast11K/yr
- bread yeast13K/yr
- active dry yeast10K/yr
- caputo yeast7K/yr
- fast action yeast7K/yr
- dried yeast for bread making8K/yr
Top yeast products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Instant Dry Yeast for Bread and Pizza 50g Household Active Dry Instant Yeast for Bread Making Fast Action for Baking At Home and Bread Machine
BBB BAKING BEAUTY & BEYOND£3.024.6★2,425 rev
Dry Yeast 100% Italian - Mulino Caputo
Antimo Caputo£5.014.5★2,896 rev
500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering
fermipan£6.014.7★2,143 rev
Morrisons Fast Action Yeast Sachets 56g
Morrisons£1.614.5★553 rev
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
Blue Nile Foods£8.874.9★43 rev
Newest
by launch date
Italian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza
Il Molino Chiavazza£7.5626 rev
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov
Tokov£8.827 rev
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
Blue Nile Foods£8.8743 rev
Baking Beauty and Beyond Instant Dry Yeast for Hand Bread Machines - Professional Bakers for Bread Cake Pizza Dough Crust 200 Gram Bag
BBB BAKING BEAUTY & BEYOND£5.982,425 rev
500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering
fermipan£6.012,143 rev
Trending
90-day click momentumEasy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov
Tokov£8.824.8★
Italian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza
Il Molino Chiavazza£7.564.7★
Allinson Easy Bake Yeast Tin 100g
Allinson£5.404.6★
Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries
Blue Nile Foods£8.874.9★
Dry Yeast 100% Italian - Mulino Caputo
Antimo Caputo£5.014.5★
What buyers say about yeast
What buyers praise and complain about, mined from review topics.What buyers love
“Performance-wise, it's consistently excellent”
“Great product and useful size for regular baking”
“Excellent value for money”
“Its so easy to”
“Compliments the flour”
“Works as it should”
“fresh until the exact moment you need them”
“I have used this for years with very good results”
“The flavour it produces is clean”
“As its gluten free”
What buyers complain about
“Waste of money”
“Everything onboard ends up a bit damp eventually no matter how it is stored”
“its bad quality”
“Not work”
“Didn't know it's such a big package”
“After 30 mins its still dead”
“just an awful smell”
“I had to throw away 2 batches of dough, very disappointed”
“the taste seemed to have a slight edge to being better”
“I don't know if it's been contaminated in any way”
Common questions
- Is yeast profitable to sell on Amazon United Kingdom?
- The niche generates £269K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the yeast niche?
- 9 brands and 49 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in yeast?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- When does demand for yeast peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the yeast niche?
- Listings span £1.49–£8.98; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 1,215 reviews — the moat a new listing must climb.