Xanthan Gum
prices mostly outside the sweet spot ($2.87–$9.30) — Xanthan Gum doesn't clear our bar today.
Flapen Score
Is Xanthan Gum profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Xanthan Gum is a £186K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.
Xanthan Gum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +47.3% over the last 90 days and 21.6% of searches end in a purchase.
£186K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Xanthan Gum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Xanthan Gum 100g by yourhealthstore Gluten Free Extra Fine 200 mesh Non GMO.
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 5,225
- Age
- 6y ago
Mr.P Ingredients Xanthan Gum 100g Powder Thickener Stabiliser Ideal For Making Soups Sauces Gluten Free Baking Ice Cream VEGAN Vegetarian Gluten Free Halal Kosher Non-GMO (Recyclable Pot)
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 5y ago
Xanthan Gum 100g Premium Quality Extra Fine Powder Vegan Non-GMO Gluten Free Recyclable Container
- Price
- £4.44
- Rating
- 4.5/5
- Reviews
- 12,213
- Age
- 13y ago
IDDA Herbal Xanthan Gum Powder 100g 3.5 oz Xanthan Gum Gluten Free for Baking and Ice Cream Natural Food Stabiliser and Thickening Agent
- Price
- £4.23
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 2y ago
Xanthan Gum 500g Premium Quality Extra Fine Powder - Vegan Non-GMO Gluten Free Recyclable Container - BRCGS/GFSI Certified.
- Price
- £9.30
- Rating
- 4.5/5
- Reviews
- 12,213
- Age
- 13y ago
Trending
90-day click momentumIDDA Herbal Xanthan Gum Powder 100g 3.5 oz Xanthan Gum Gluten Free for Baking and Ice Cream Natural Food Stabiliser and Thickening Agent
- Price
- £4.23
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 2y ago
Xanthun Gum (100g/3.52oz) | Extra Fine Powder | Non-GMO Thickener for Sauces Soups Dressings | Vegan | Gluten Free | Premium Quality
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 2y ago
Aksoy Ingredients Xanthan Gum 100gr Powder Thickener Stabiliser Ideal for Making Soups Sauces Baking Ice Cream Vegan Vegetarian Resealable Pouch
- Price
- £3.70
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Xanthan Gum 100g by yourhealthstore Gluten Free Extra Fine 200 mesh Non GMO.
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 5,225
- Age
- 6y ago
Doves Farm Xanthan Gum Free From Gluten 100g
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10y ago
Newest
by launch dateAksoy Ingredients Xanthan Gum 100gr Powder Thickener Stabiliser Ideal for Making Soups Sauces Baking Ice Cream Vegan Vegetarian Resealable Pouch
- Price
- £3.70
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Baking Beauty and Beyond Premium Quality Pure Xanthan Gum Powder - Non-GMO Food Grade Extra Fine Powder Perfect for Making Sauces Soups Gluten Free Baking Ice Cream - 50g
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 1y ago
Xanthun Gum (100g/3.52oz) | Extra Fine Powder | Non-GMO Thickener for Sauces Soups Dressings | Vegan | Gluten Free | Premium Quality
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 2y ago
IDDA Herbal Xanthan Gum Powder 100g 3.5 oz Xanthan Gum Gluten Free for Baking and Ice Cream Natural Food Stabiliser and Thickening Agent
- Price
- £4.23
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 2y ago
Mr.P Ingredients Xanthan Gum 100g Powder Thickener Stabiliser Ideal for Making Soups Sauces Gluten Free Baking Ice Cream Vegan Vegetarian Gluten Free Halal Kosher Non-GMO Resealable Pouche
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
18
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- yourhealthstore33%
- SPECIAL INGREDIENTS22%
- Mr.P Ingredients19%
- IDDA Herbal7%
- The Worldwide Mint6%
- BBB BAKING BEAUTY & BEYOND4%
- Open — no brand owns it (3 brands, 8%)
Xanthan Gum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.5×
Top Xanthan Gum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- xanthan gum133K/yr
- xanthan gum powder29K/yr
- xanthan gum for ice cream8K/yr
- xanthan gum gluten free for baking12K/yr
- xantham gum5K/yr
- xanthum gum2K/yr
- xanthan-gum2K/yr
What reviews say buyers love and hate about Xanthan Gum
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“The powder is very fine”
“Does what its meant to do”
“Perfect for thickening up homemade shower cream”
“was easy to use in my baking”
“high protein weight loss influence thing then discovered it tastes good & is saving me a fortune in Ben & Jerrys”
What buyers complain about
57% of reviews“Not worth the money”
“If you like the idea of a thickener with a slimy texture”
“awkward to wash off”
“a lot is wasted”
“Slight vingear smell”
Common Xanthan Gum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
