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xanthan gum
Skip itPrices mostly outside the sweet spot ($2.87–$9.30) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£186K£186K/yr · 191K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,729.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£4.51avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£9.30cheapest to priciest tracked listing — scored on the share inside $15–$100