Xanthan Gum
FailPrices span $2.87–$9.30, mostly outside the sweet spot, so Xanthan Gum is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £186K/yr191K searches / yr
- 90-day growth
- +47.3%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 18 sellers
Flapen Score
Xanthan Gum against its category
The dotted line is the Grocery average. Past it, Xanthan Gum is stronger. Inside it, weaker.
Market
The Xanthan Gum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xanthan Gum 191K times last year and spent an estimated £186K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
21.6% of searches ended in a purchase last week.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- +47.3%
- Conversion, latest week
- 21.6%
- Market size, estimated
- £186Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- xanthan gum133K searches a year
02 · Price
A sale here is worth £4.51.
Listings sell for £4.51 on average, from £2.87 to £9.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £4.51 that is £14K to £18K a year per listing.
- Average price
- £4.51under the $15 to $100 sweet spot
- Price range
- £2.87–£9.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #91 within Cooking Ingredients. It carries 3,730 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #91in Cooking Ingredients
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,730per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Xanthan Gum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Xanthan Gum 100g by yourhealthstore Gluten Free Extra Fine 200 mesh Non GMO.
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 5,225
- Age
- 6y ago

Mr.P Ingredients Xanthan Gum 100g Powder Thickener Stabiliser Ideal For Making Soups Sauces Gluten Free Baking Ice Cream VEGAN Vegetarian Gluten Free Halal Kosher Non-GMO (Recyclable Pot)
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 5y ago

Xanthan Gum 100g Premium Quality Extra Fine Powder Vegan Non-GMO Gluten Free Recyclable Container
- Price
- £4.44
- Rating
- 4.5/5
- Reviews
- 12,213
- Age
- 13y ago

IDDA Herbal Xanthan Gum Powder 100g 3.5 oz Xanthan Gum Gluten Free for Baking and Ice Cream Natural Food Stabiliser and Thickening Agent
- Price
- £4.23
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 2y ago

Xanthan Gum 500g Premium Quality Extra Fine Powder - Vegan Non-GMO Gluten Free Recyclable Container - BRCGS/GFSI Certified.
- Price
- £9.30
- Rating
- 4.5/5
- Reviews
- 12,213
- Age
- 13y ago
Trending
90-day click momentum
IDDA Herbal Xanthan Gum Powder 100g 3.5 oz Xanthan Gum Gluten Free for Baking and Ice Cream Natural Food Stabiliser and Thickening Agent
- Price
- £4.23
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 2y ago

Xanthun Gum (100g/3.52oz) | Extra Fine Powder | Non-GMO Thickener for Sauces Soups Dressings | Vegan | Gluten Free | Premium Quality
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 2y ago

Aksoy Ingredients Xanthan Gum 100gr Powder Thickener Stabiliser Ideal for Making Soups Sauces Baking Ice Cream Vegan Vegetarian Resealable Pouch
- Price
- £3.70
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Xanthan Gum 100g by yourhealthstore Gluten Free Extra Fine 200 mesh Non GMO.
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 5,225
- Age
- 6y ago

Doves Farm Xanthan Gum Free From Gluten 100g
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10y ago
Newest
by launch date
Aksoy Ingredients Xanthan Gum 100gr Powder Thickener Stabiliser Ideal for Making Soups Sauces Baking Ice Cream Vegan Vegetarian Resealable Pouch
- Price
- £3.70
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Baking Beauty and Beyond Premium Quality Pure Xanthan Gum Powder - Non-GMO Food Grade Extra Fine Powder Perfect for Making Sauces Soups Gluten Free Baking Ice Cream - 50g
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 1y ago

Xanthun Gum (100g/3.52oz) | Extra Fine Powder | Non-GMO Thickener for Sauces Soups Dressings | Vegan | Gluten Free | Premium Quality
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 2y ago

IDDA Herbal Xanthan Gum Powder 100g 3.5 oz Xanthan Gum Gluten Free for Baking and Ice Cream Natural Food Stabiliser and Thickening Agent
- Price
- £4.23
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 2y ago

Mr.P Ingredients Xanthan Gum 100g Powder Thickener Stabiliser Ideal for Making Soups Sauces Gluten Free Baking Ice Cream Vegan Vegetarian Gluten Free Halal Kosher Non-GMO Resealable Pouche
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
18
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- yourhealthstore33%
- SPECIAL INGREDIENTS22%
- Mr.P Ingredients19%
- IDDA Herbal7%
- The Worldwide Mint6%
- BBB BAKING BEAUTY & BEYOND4%
- Open — no brand owns it (3 brands, 8%)
Demand
Xanthan Gum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Xanthan Gum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- xanthan gum133K/yr
- xanthan gum powder29K/yr
- xanthan gum for ice cream8K/yr
- xanthan gum gluten free for baking12K/yr
- xantham gum5K/yr
- xanthum gum2K/yr
- xanthan-gum2K/yr
Reviews and returns
What reviews say buyers love and hate about Xanthan Gum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the money
If you like the idea of a thickener with a slimy texture
awkward to wash off
The only minor issue is the bag isnt ideal for scooping
a lot is wasted
Slight vingear smell
Love
The powder is very fine
Great quality item
The product is very good
Does what its meant to do
As described
Does exactly what is says on the tin
Perfect for thickening up homemade shower cream
Excellent thickener/stabiliser
Great for thick
was easy to use in my baking
Great for gluten free baking
high protein weight loss influence thing then discovered it tastes good & is saving me a fortune in Ben & Jerrys
It makes them feel much more satisfying
You can't taste it at all so its great
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xanthan Gum questions
Answered from the same tracked data.









