How competitive is the Wrights Cake Mix niche on Amazon United Kingdom?

8 brands and 94 sellers compete in Wrights Cake Mix on Amazon United Kingdom. The top 5 Wrights Cake Mix products take 36% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Wrights Cake Mix?

Wrights Cake Mix buyers on Amazon United Kingdom complain most about Moist/Dry, Taste-Overall, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Wrights Cake Mix niche?

Wrights Cake Mix sells for £5.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.93–£14.93. The average incumbent carries 970 reviews — the moat a new listing must climb.

Wrights Cake Mix

prices mostly outside the sweet spot ($1.93–$14.93) — Wrights Cake Mix doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Wrights Cake Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wrights Cake Mix is a £209K/yr Amazon United Kingdom market (516K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Wrights Cake Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.3% over the last 90 days and 7.3% of searches end in a purchase.

£209K

revenue / yr

Units sold / yr50K

Search volume / yr-18.3%516K

Conversion rate7.3%

Avg price£5.52

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 94

Top-5 product click share36%

Open market4%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Wrights Cake Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Betty Crocker Velvety Vanilla Cake Mix 425g (Pack of 6)

Price: £13.87
Rating: 4.8/5
Reviews: 5,096
Age: 9y ago

Betty Crocker Devils Food Chocolate Cake Mix 425g (Pack of 6)

Price: £14.46
Rating: 4.8/5
Reviews: 5,096
Age: 9y ago

Betty Crocker Favorites Super Moist White Cake Mix 14.25 oz

Price: £5.27
Rating: 4.8/5
Reviews: 1,200
Age: 2y ago

A American Food Mart Betty Crocker Delights Super Moist Party Rainbow Cake Mix 376g (13.25oz)

Price: £6.83
Rating: 4.5/5
Reviews: 133
Age: 2y ago

Betty Crocker Velvety Vanilla Cake Mix 425g

Price: £3.18
Rating: 4.6/5
Reviews: 236
Age: 9y ago

Newest

by launch date

Betty Crocker Super Moist White Cake Mix 404g

Price: £5.91
Rating: 4.0/5
Reviews: 10
Age: 6mo ago

Dr. Oetker Old School Pink Cake Mix 436g

Price: £2.82
Rating: 4.1/5
Reviews: 7
Age: 11mo ago

Betty Crocker Delights Super Moist Strawberry Cake Mix by General Mills 375g

Price: £6.43
Rating: 4.0/5
Reviews: 26
Age: 1y ago

Dr. Oetker Vanilla Old School Traybake Cake Mix 436g - Includes Baking Tray

Price: £2.93
Rating: 4.1/5
Reviews: 75
Age: 1y ago

Betty Crocker Favorites Super Moist White Cake Mix 14.25 oz

Price: £5.27
Rating: 4.8/5
Reviews: 1,200
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

Betty Crocker81%
Wright's6%
Dr. Oetker5%
Pillsbury2%
General Mills2%
Culpitt Select2%
Open — no brand owns it (2 brands, 2%)

Wrights Cake Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume516KCVR7.3%Products45Brands8Top 5 Brands96%OOS Rate0.1%Rating4.5★Reviews970Avg BSR#187

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Wrights Cake Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cake mix233K/yr -21.1%4.8% conv.
betty crocker cake mix114K/yr -9.9%7.7% conv.
betty crocker59K/yr -14.2%6.3% conv.
cupcake mix22K/yr -31.1%1.5% conv.
wrights cake mix16K/yr -19.6%2.3% conv.
cake mixes15K/yr -14.8%2.5% conv.
cake mixes for baking13K/yr -23.9%1.2% conv.
vanilla cake mix9K/yr -6.4%9.8% conv.
baking mix11K/yr -25.4%1.0% conv.
baking mixes9K/yr -36.5%0.2% conv.

What reviews say buyers love and hate about Wrights Cake Mix

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Baking22%

“My son loves to bake”

Taste-Overall21%

“Wonderful, tasty, easy to use”

Value For Money12%

“Best value”

Quality-Overall9%

“Good quality mix”

Ease Of Use8%

“Easy to use”

What buyers complain about

73% of reviews

Moist/Dry15%

“A very Dry Cake”

Taste-Overall14%

“Strange tasting cake”

Nutritional Content8%

“This is NOT gluten free”

Quality-Overall6%

“not as good as expected”

Value For Money6%

“Not worth it without frosting”

Common Wrights Cake Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrights Cake Mix 46/100 on Amazon United Kingdom — Skip it. The niche generates £209K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.