wrights cake mix
Skip itPrices mostly outside the sweet spot ($1.93–$14.93) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good969.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay£209K£209K/yr · 516K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.52avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£1.93–£14.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wrights cake mix is a £209K/yr Amazon United Kingdom market (516K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wrights cake mix market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £221K–£276K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 0.1%
- Avg brand age
- 58 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
94
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
36%
Top 20: 71%
Open market
2%
- Betty Crocker81%
- Wright's6%
- Dr. Oetker5%
- Pillsbury2%
- General Mills2%
- Culpitt Select2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top wrights cake mix search terms
- cake mix233K/yr
- betty crocker cake mix114K/yr
- betty crocker59K/yr
- cupcake mix22K/yr
- wrights cake mix16K/yr
- cake mixes15K/yr
- cake mixes for baking13K/yr
- vanilla cake mix9K/yr
- baking mix11K/yr
- baking mixes9K/yr
Top wrights cake mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Betty Crocker Velvety Vanilla Cake Mix 425g (Pack of 6)
Betty Crocker£13.874.8★5,096 rev
Betty Crocker Devils Food Chocolate Cake Mix 425g (Pack of 6)
Betty Crocker£14.464.8★5,096 rev
Betty Crocker Favorites Super Moist White Cake Mix 14.25 oz
Betty Crocker£5.274.8★1,200 rev
A American Food Mart Betty Crocker Delights Super Moist Party Rainbow Cake Mix 376g (13.25oz)
Betty Crocker£6.834.5★133 rev
Betty Crocker Velvety Vanilla Cake Mix 425g
Betty Crocker£3.184.6★236 rev
Newest
by launch date
Betty Crocker Super Moist White Cake Mix 404g
Betty Crocker£5.9110 rev
Dr. Oetker Old School Pink Cake Mix 436g
Dr. Oetker£2.827 rev
Betty Crocker Delights Super Moist Strawberry Cake Mix by General Mills 375g
General Mills£6.4326 rev
Dr. Oetker Vanilla Old School Traybake Cake Mix 436g - Includes Baking Tray
Dr. Oetker£2.9375 rev
Betty Crocker Favorites Super Moist White Cake Mix 14.25 oz
Betty Crocker£5.271,200 rev
Trending
90-day click momentumBetty Crocker Favorites Super Moist White Cake Mix 14.25 oz
Betty Crocker£5.274.8★
BETTY CROCKER - CAKE MIX - Super Moist Devils Food Chocolate Flavour 375 Grams Package of Cake Mix Baking Mix Tastes Like Homemade Easy To Bake
Betty Crocker£5.964.7★
Betty Crocker Super Moist White Cake Mix 404g
Betty Crocker£5.914.0★
Dr. Oetker Old School Pink Cake Mix 436g
Dr. Oetker£2.824.1★
Betty Crocker Delights Super Moist Strawberry Cake Mix by General Mills 375g
General Mills£6.434.0★
What buyers say about wrights cake mix
What buyers praise and complain about, mined from review topics.What buyers love
“My son loves to bake”
“Wonderful, tasty, easy to use”
“Best value”
“Good quality mix”
“Easy to use”
“Great flavour”
“Best chocolate cake mix”
“DELICIOUS Brownie Mix”
“Does the job”
“Tasty and moist”
What buyers complain about
“A very Dry Cake”
“Strange tasting cake”
“This is NOT gluten free”
“not as good as expected”
“Not worth it without frosting”
“totally disapointed the instructions are in French There are no ingredients for frosting as shown on the packet Not even going to use this”
“Additive triggers”
“false advertising no banana in it so it basically a plain bread mix it might as well be called raisen bread or coconut bread mix as you need buy”
“He thought it was a little to artificial flavouring”
“didnt last long”
Common questions
- Is wrights cake mix profitable to sell on Amazon United Kingdom?
- The niche generates £209K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the wrights cake mix niche?
- 8 brands and 94 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in wrights cake mix?
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Nutritional Content. The return rate is 0.0%.
- When does demand for wrights cake mix peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the wrights cake mix niche?
- Listings span £1.93–£14.93; the average listing price is £5.52 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.