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Wrights Cake Mix

Fail

Prices span $1.93–$14.93, mostly outside the sweet spot, so Wrights Cake Mix is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£209K/yr516K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
36%top-5 click share · 8 brands · 94 sellers

Flapen Score

Wrights Cake Mix against its category

The dotted line is the Grocery average. Past it, Wrights Cake Mix is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrights Cake Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrights Cake Mix 516K times last year and spent an estimated £209K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
516K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
7.3%
Market size, estimated
£209Ka year
Peak month
October1.5× the quietest month
Top search term
cake mix233K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £1.93 to £14.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £5.52 that is £3K to £4K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£1.93–£14.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #187 within Baking Supplies. It carries 970 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#187in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
970per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Wrights Cake Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

94

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

2%

  • Betty Crocker81%
  • Wright's6%
  • Dr. Oetker5%
  • Pillsbury2%
  • General Mills2%
  • Culpitt Select2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Wrights Cake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wrights Cake Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake mix233K/yr
  • betty crocker cake mix114K/yr
  • betty crocker59K/yr
  • cupcake mix22K/yr
  • wrights cake mix16K/yr
  • cake mixes15K/yr
  • cake mixes for baking13K/yr
  • vanilla cake mix9K/yr
  • baking mix11K/yr
  • baking mixes9K/yr

Reviews and returns

What reviews say buyers love and hate about Wrights Cake Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry15%−0.07

A very Dry Cake

Dry and bland

Flavour was great however the super moist was more soggy

Taste-Overall14%+0.21

Strange tasting cake

Didnt like the taste or consistency

Cake tasted strange

Nutritional Content8%−0.03

This is NOT gluten free

Not healthy

Quality-Overall6%+0.75

not as good as expected

Value For Money6%+0.07

Not worth it without frosting

Love

Baking22%+2.13

My son loves to bake

Easy to bake and great taste

Good baked results

Taste-Overall21%+0.21

Wonderful, tasty, easy to use

Lovely taste

Lovely tasty easy to make

Value For Money12%+0.07

Best value

Good value

Reasonable price for 6 pack

Quality-Overall9%+0.75

Good quality mix

A very good quality mix

Excellent product

Ease Of Use8%+0.88

Easy to use

Easy to do in all ways

Easy to make

FAQ

Common Wrights Cake Mix questions

Answered from the same tracked data.