Wkd
Wkd shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Wkd profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wkd is a £241K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 56/100.
Wkd: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +61.8% over the last 90 days and 4.5% of searches end in a purchase.
£241K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Wkd products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago
VK Blue Party Pack | 10 x 275ml Multipack |3.4% abv | Blue Alcopops | Sparkling Vodka Drink | Ready To Drink Alcoholic Mix | Mixed Berry | Party Drinks Pack | Pre-mixed
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3y ago
BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.53
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
BREEZER Zingy Lime Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago
BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 1y ago
Trending
90-day click momentum
Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable
- Price
- £20.76
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 5mo ago
BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £20.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago
40 mm VK63 case watch PE50 case VK68 VK83 VK67 VK73 watch stainless steel case suitable for metal case for moonswatch case Black for VK movement
- Price
- £26.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £1.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £2.04
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch dateBREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £20.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago
Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable
- Price
- £20.76
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 5mo ago
BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £1.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £2.04
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 1y ago
BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.53
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
43
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- VK40%
- Breezer30%
- Smirnoff13%
- WKD10%
- Titleist3%
- Celebration Spirits2%
- Open — no brand owns it (1 brand, 2%)
Wkd demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 4.0×
Top Wkd search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bacardi breezer81K/yr
- wkd80K/yr
- smirnoff ice54K/yr
- wkd blue34K/yr
- breezer16K/yr
- vk party pack7K/yr
- blue wkd19K/yr
- vk alcohol21K/yr
- alcopops12K/yr
- breezers drinks10K/yr
What reviews say buyers love and hate about Wkd
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“and an enjoyable fresh taste”
“Great price”
“I found this one flavour to be super addictive”
“Exactly as advertised and well handled”
“Nice drink”
What buyers complain about
42% of reviews“At 3.4% there is no real alcohol taste to speak of”
“The 3.4% ABV means that the taste of alcohol is barely noticeable”
“Theres no ingredients on the label”
“Well they didn't last 24 hours”
“The colour is a bit off putting as its quite orange and watery, so you expect an orange flavour”
Wkd return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wkd questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
