56
wkd
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible46.72avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.8%90-day search growth — must beat 0% to launch
Avg price
Good£13.10avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.93–£29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£241K£241K/yr · 410K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Low Review Barrier