38
witch hazel wipes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£258K£258K/yr · 89K searches
Review moat
Okay2,101.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.59–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.86avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand