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Witch Hazel Wipes

Fail

The top 5 products take 100% of clicks, so Witch Hazel Wipes is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£258K/yr89K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 38 sellers

Flapen Score

Witch Hazel Wipes against its category

The dotted line is the Grocery average. Past it, Witch Hazel Wipes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Hazel Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witch Hazel Wipes 89K times last year and spent an estimated £258K. All 3 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

26.6% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
26.6%
Market size, estimated
£258Ka year
Peak month
January2.8× the quietest month
Top search term
anusol wipes66K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £4.59 to £23.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £10.86 that is £33K to £43K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£4.59–£23.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£33K–£43K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Kitchen Roll, Toilet Roll & Tissues. It carries 2,102 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#19in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,102per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£52K£103K£155K£206K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Anusol72%
  • Wipes23%
  • Uranus Wiper5%

Demand

Witch Hazel Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Witch Hazel Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anusol wipes66K/yr
  • hemorrhoid wipes7K/yr
  • anusol wipes flushable6K/yr
  • hemorrhoids wipes6K/yr
  • preparation h wipes5K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Hazel Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use25%+0.92

difficult to take out

Size-Overall25%+0.30

Large size

Allergies8%

Perimenopause symptom can be anal itching

Value For Money3%+0.49

The only real downside for me is the price — you dont get a huge number of wipes per pack

Love

Quality-Overall22%−0.31

Excellent product

reliable

Great quality item

Ease Of Cleaning10%+0.58

These wipes make life much easier

Great wipes

Great wipes and do the job well

Ease Of Use10%+0.92

Quite pleasant to use

Theyre also convenient to keep on hand

Always handy

Value For Money8%+0.49

Good value for money

these wipes have been a god send - absolutely worth the money

good value for money

Cleansing8%+0.44

Great wipes

which helps keep things hygienic

Very soothing wipes, highly recommended

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry50%█▁▅▅▁▁
Product Condition20%▁▁█▁▁▁
Thickness20%▁▁▁▁▁█
Sensitivity-Overall10%▁▁▁█▁▁

FAQ

Common Witch Hazel Wipes questions

Answered from the same tracked data.