How competitive is the Wines and Spirits Offers Deal of the Day niche on Amazon United Kingdom?

2 brands and 33 sellers compete in Wines and Spirits Offers Deal of the Day on Amazon United Kingdom. The top 5 Wines and Spirits Offers Deal of the Day products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wines and Spirits Offers Deal of the Day?

Wines and Spirits Offers Deal of the Day buyers on Amazon United Kingdom complain most about Smell, Allergies, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Wines and Spirits Offers Deal of the Day niche?

Wines and Spirits Offers Deal of the Day sells for £8.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.05–£13.10. The average incumbent carries 1,608 reviews — the moat a new listing must climb.

Wines and Spirits Offers Deal of the Day

a concentrated shelf (top 5 take 100% of clicks) — Wines and Spirits Offers Deal of the Day doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Wines and Spirits Offers Deal of the Day profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wines and Spirits Offers Deal of the Day is a £292K/yr Amazon United Kingdom market (387K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Wines and Spirits Offers Deal of the Day: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +50.0% over the last 90 days and 8.7% of searches end in a purchase.

£292K

revenue / yr

Units sold / yr40K

Search volume / yr+50.0%387K

Conversion rate8.7%

Avg price£8.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 33

Top-5 product click share100%

Open market0%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Top Wines and Spirits Offers Deal of the Day products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Malibu Original White Rum with Coconut Flavour 1L

Price: £13.10
Rating: 4.8/5
Reviews: 813
Age: 2y ago

Malibu Original White Rum with Coconut Flavour 70cl

Price: £11.03
Rating: 4.7/5
Reviews: 321
Age: 2y ago

Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml

Price: £5.05
Rating: 4.4/5
Reviews: 6,450
Age: 12y ago

Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts

Price: £5.05
Rating: 4.8/5
Reviews: 229
Age: 1y ago

Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts

Price: £9.03
Rating: 4.8/5
Reviews: 229
Age: 9mo ago

Newest

by launch date

Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts

Price: £9.03
Rating: 4.8/5
Reviews: 229
Age: 9mo ago

Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts

Price: £5.05
Rating: 4.8/5
Reviews: 229
Age: 1y ago

Malibu Original White Rum with Coconut Flavour 70cl

Price: £11.03
Rating: 4.7/5
Reviews: 321
Age: 2y ago

Malibu Original White Rum with Coconut Flavour 1L

Price: £13.10
Rating: 4.8/5
Reviews: 813
Age: 2y ago

Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml

Price: £5.05
Rating: 4.4/5
Reviews: 6,450
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Malibu90%
Blue Tree10%
Open — no brand owns it (0%)

Wines and Spirits Offers Deal of the Day demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume387KCVR8.7%Products5Brands2Top 5 Brands100%OOS Rate13.3%Rating4.7★Reviews1,608Avg BSR#34

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Wines and Spirits Offers Deal of the Day search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

malibu270K/yr +70.5%7.4% conv.
malibu gift set61K/yr -21.2%3.3% conv.
malibu rum9K/yr +141.7%5.5% conv.
malibu 1l15K/yr -54.6%10.9% conv.
malibu glass9K/yr +71.7%1.4% conv.
malibu drink3K/yr +127.9%4.4% conv.
mini malibu6K/yr +19.2%1.2% conv.
malibu gift set for women6K/yr +35.1%3.3% conv.
malibu gift5K/yr +32.5%2.1% conv.
malibu miniatures3K/yr +14.4%3.5% conv.

What reviews say buyers love and hate about Wines and Spirits Offers Deal of the Day

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money20%

“Good value”

Gifting Purpose15%

“good gift”

Quality-Overall12%

“Its well made”

Smell11%

“It smells like summer holidays and sunshine”

Suitability Combination Skin8%

“Brilliant for tanning”

What buyers complain about

66% of reviews

Smell17%

“Has a bit of a chemical smell in my opinion”

Allergies9%

“Careful, this brought me out in a rash”

Oily/Greasy7%

“Beware this is very oily”

Leak-Proof7%

“There was a slight dribble of liquid in the 5cl bottle”

Stain Resistance7%

“Can stain”

Common Wines and Spirits Offers Deal of the Day questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wines and Spirits Offers Deal of the Day 41/100 on Amazon United Kingdom — Skip it. The niche generates £292K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +50.0% over the last 90 days.