Wines and Spirits Offers Deal of the Day
FailThe top 5 products take 100% of clicks, so Wines and Spirits Offers Deal of the Day is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £292K/yr387K searches / yr
- 90-day growth
- +50.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 33 sellers
Flapen Score
Wines and Spirits Offers Deal of the Day against its category
The dotted line is the Grocery average. Past it, Wines and Spirits Offers Deal of the Day is stronger. Inside it, weaker.
Market
The Wines and Spirits Offers Deal of the Day market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wines and Spirits Offers Deal of the Day 387K times last year and spent an estimated £292K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- +50.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £292Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- malibu270K searches a year
02 · Price
A sale here is worth £8.65.
Listings sell for £8.65 on average, from £5.05 to £13.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.65 that is £26K to £35K a year per listing.
- Average price
- £8.65under the $15 to $100 sweet spot
- Price range
- £5.05–£13.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £26K–£35K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #34 within Beer, Wine & Spirits. It carries 1,608 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 13.3%
- Average rank
- #34in Beer, Wine & Spirits
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,608per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Wines and Spirits Offers Deal of the Day products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Malibu Original White Rum with Coconut Flavour 1L
- Price
- £13.10
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 2y ago

Malibu Original White Rum with Coconut Flavour 70cl
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago

Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 6,450
- Age
- 12y ago

Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago

Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 6,450
- Age
- 12y ago

Malibu Original White Rum with Coconut Flavour 1L
- Price
- £13.10
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 2y ago

Malibu Original White Rum with Coconut Flavour 70cl
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago

Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago

Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 9mo ago
Newest
by launch date
Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 9mo ago

Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago

Malibu Original White Rum with Coconut Flavour 70cl
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago

Malibu Original White Rum with Coconut Flavour 1L
- Price
- £13.10
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 2y ago

Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 6,450
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Malibu90%
- Blue Tree10%
- Open — no brand owns it (0%)
Demand
Wines and Spirits Offers Deal of the Day search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Wines and Spirits Offers Deal of the Day search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- malibu270K/yr
- malibu gift set61K/yr
- malibu rum9K/yr
- malibu 1l15K/yr
- malibu glass9K/yr
- malibu drink3K/yr
- mini malibu6K/yr
- malibu gift set for women6K/yr
- malibu gift5K/yr
- malibu miniatures3K/yr
Reviews and returns
What reviews say buyers love and hate about Wines and Spirits Offers Deal of the Day
We read the reviews and the return reasons for every product selling here.
“Has a bit of a chemical smell in my opinion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wines and Spirits Offers Deal of the Day questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









