wines and spirits offers deal of the day
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Market size
Good£292K£292K/yr · 387K searches
Review moat
Okay1,608.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.05–£13.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wines and spirits offers deal of the day is a £292K/yr Amazon United Kingdom market (387K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wines and spirits offers deal of the day market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £260K–£346K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 13.3%
- Avg brand age
- 62 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Malibu90%
- Blue Tree10%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top wines and spirits offers deal of the day search terms
- malibu270K/yr
- malibu gift set61K/yr
- malibu rum9K/yr
- malibu 1l15K/yr
- malibu glass9K/yr
- malibu drink3K/yr
- mini malibu6K/yr
- malibu gift set for women6K/yr
- malibu gift5K/yr
- malibu miniatures3K/yr
Top wines and spirits offers deal of the day products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Original White Rum with Coconut Flavour 1L
Malibu£13.104.8★813 rev
Malibu Original White Rum with Coconut Flavour 70cl
Malibu£11.034.7★321 rev
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.054.4★6,450 rev
Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
Blue Tree£5.054.8★229 rev
Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
Blue Tree£9.034.8★229 rev
Newest
by launch dateMalibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
Blue Tree£9.03229 rev
Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
Blue Tree£5.05229 rev
Malibu Original White Rum with Coconut Flavour 70cl
Malibu£11.03321 rev
Malibu Original White Rum with Coconut Flavour 1L
Malibu£13.10813 rev
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.056,450 rev
Trending
90-day click momentumMalibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.054.4★
Malibu Original White Rum with Coconut Flavour 1L
Malibu£13.104.8★
Malibu Original White Rum with Coconut Flavour 70cl
Malibu£11.034.7★
Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
Blue Tree£5.054.8★
Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
Blue Tree£9.034.8★
What buyers say about wines and spirits offers deal of the day
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“good gift”
“Its well made”
“It smells like summer holidays and sunshine”
“Brilliant for tanning”
“the taste is balanced”
“But this is good alcohol bro”
“As advertised”
“It works”
“Great drink with fresh orange”
What buyers complain about
“Has a bit of a chemical smell in my opinion”
“Careful, this brought me out in a rash”
“Beware this is very oily”
“There was a slight dribble of liquid in the 5cl bottle”
“Can stain”
“It didn't give me sunkissed brown”
“Much bigger than expected for the price”
“absorption is rubbish”
“Poor quality”
“I wouldn't apply on my skin”
Common questions
- Is wines and spirits offers deal of the day profitable to sell on Amazon United Kingdom?
- The niche generates £292K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the wines and spirits offers deal of the day niche?
- 2 brands and 33 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wines and spirits offers deal of the day?
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.3%.
- When does demand for wines and spirits offers deal of the day peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the wines and spirits offers deal of the day niche?
- Listings span £5.05–£13.10; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 1,608 reviews — the moat a new listing must climb.