Wines and Spirits Offers Deal of the Day
FailThe top 5 products take 100% of clicks, so Wines and Spirits Offers Deal of the Day is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £292K/yr387K searches / yr
- 90-day growth
- +50.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 33 sellers
Flapen Score
Wines and Spirits Offers Deal of the Day against its category
The dotted line is the Grocery average. Past it, Wines and Spirits Offers Deal of the Day is stronger. Inside it, weaker.
Market
The Wines and Spirits Offers Deal of the Day market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wines and Spirits Offers Deal of the Day 387K times last year and spent an estimated £292K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- +50.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £292Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- malibu270K searches a year
02 · Price
A sale here is worth £8.65.
Listings sell for £8.65 on average, from £5.05 to £13.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.65 that is £26K to £35K a year per listing.
- Average price
- £8.65under the $15 to $100 sweet spot
- Price range
- £5.05–£13.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £26K–£35K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #34 within Beer, Wine & Spirits. It carries 1,608 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 13.3%
- Average rank
- #34in Beer, Wine & Spirits
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,608per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Wines and Spirits Offers Deal of the Day products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Malibu Original White Rum with Coconut Flavour 1L
- Price
- £13.10
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 2y ago
Malibu Original White Rum with Coconut Flavour 70cl
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 6,450
- Age
- 12y ago
Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 9mo ago
Trending
90-day click momentumMalibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 6,450
- Age
- 12y ago
Malibu Original White Rum with Coconut Flavour 1L
- Price
- £13.10
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 2y ago
Malibu Original White Rum with Coconut Flavour 70cl
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago
Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 9mo ago
Newest
by launch dateMalibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 9mo ago
Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Malibu Original White Rum with Coconut Flavour 70cl
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago
Malibu Original White Rum with Coconut Flavour 1L
- Price
- £13.10
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 2y ago
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 6,450
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Malibu90%
- Blue Tree10%
- Open — no brand owns it (0%)
Demand
Wines and Spirits Offers Deal of the Day search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Wines and Spirits Offers Deal of the Day search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- malibu270K/yr
- malibu gift set61K/yr
- malibu rum9K/yr
- malibu 1l15K/yr
- malibu glass9K/yr
- malibu drink3K/yr
- mini malibu6K/yr
- malibu gift set for women6K/yr
- malibu gift5K/yr
- malibu miniatures3K/yr
Reviews and returns
What reviews say buyers love and hate about Wines and Spirits Offers Deal of the Day
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has a bit of a chemical smell in my opinion
has no scent
And it smells odd
Careful, this brought me out in a rash
Sun burn severe
Beware this is very oily
It is a bit greasy and oily
There was a slight dribble of liquid in the 5cl bottle
Can stain
Love
Good value
Cheaper than Ive seen anywhere else
Great value for money
good gift
Great gift
Christmas present
Its well made
Is what it says on the bottle very good
Excellent Quality
It smells like summer holidays and sunshine
A great product that does exactly what it says and smells lush
Smells amazing
Brilliant for tanning
Great for using after you've got a base tan
It helped with tan
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wines and Spirits Offers Deal of the Day questions
Answered from the same tracked data.