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willy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Review moat
Okay2,361.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.22–£20.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 107K searches
Brand share
Bad100%top-5 brand share — brand-locked demand